mandera AI chat

Ask questions about your website data, understand what changed and turn insights into strategies or content.

mandera AI Chat is the conversational layer of mandera. You can open it from every suite or start a new conversation from the Chat Library. It uses the data and context available in your workspace, so answers can be grounded in what mandera knows about your website.

From here you can:

• ask questions about analytics, SEO, context and growth data
• understand why a metric changed
• explain traffic sources, pages, rankings and opportunities
• generate strategy ideas and next steps
• create content drafts, reports and recommendations
• turn insights into growth strategies
• continue previous conversations from the Chat Library

Grounded in your workspace. mandera AI Chat can use your website data, Brand Memory, crawled pages, rankings, opportunities and strategy context when those parts are connected, created or available in your workspace. If data is missing or not connected yet, the answer may be limited.

Open the chat

From a suite

The chat can be opened from every suite. This lets you ask questions while you are looking at the relevant data.

When you open the chat from a suite, you can ask questions related to what you are currently reviewing.

For example:

• in the analytics suite, ask about traffic, sources, pages or visitor countries
• in the seo suite, ask about rankings, keywords or search opportunities
• in the context suite, ask what mandera knows about your website or Brand Memory
• in the growth suite, ask about opportunities, strategies, tasks or impact

Use the chat when you want to move from reading data to understanding what it means.

From the Chat Library

You can also start a new conversation from the Chat Library.

Use New Thread when you want to start from a clean conversation. The Chat Library also stores previous conversations, so you can return to earlier analysis or continue work that was started before.

What the chat can do

Explain data

mandera AI Chat can help explain what you see in your dashboard.

Use it to understand:

• which traffic sources matter most
• which pages receive attention
• why a metric increased or decreased
• which rankings may be worth improving
• which pages changed recently
• which opportunities look most relevant

The chat can connect information across suites. For example, it can help connect a traffic change from the analytics suite with a ranking change from the seo suite or a website update from the context suite.

Create strategies

mandera AI Chat can help turn an insight into a strategy.

You can ask it to explain an opportunity, suggest next steps, create tasks or help define what should be improved. From there, the work can move into the growth suite as a strategy.

A strategy can include:

• a goal
• affected URLs
• tasks
• checkpoints
• generated content
• impact tracking

You stay in control throughout the process. mandera can suggest and draft, but it does not publish changes to your website automatically.

Generate content

mandera AI Chat can help create content based on your website context and Brand Memory.

This can include:

• content briefs
• page improvement suggestions
• blog outlines
• content drafts
• SEO recommendations
• reports
• strategy notes
• task descriptions

Generated content should always be reviewed before it is used. When content is created as part of a strategy, it can be stored in the Content Library.

What you can ask

Analytics examples

• What were my top traffic sources in the last 30 days?
• Which pages received the most visits?
• Did traffic increase or decrease compared to the previous period?
• Which countries send the most visitors?
• Which pages should I review first?

SEO examples

• Which keywords are close to page one?
• Which ranking opportunities should I focus on first?
• Why is estimated traffic different from actual traffic?
• Which page should I optimize for this keyword?
• How can I improve this ranking?

Context examples

• What does mandera know about my business?
• Is my Brand Memory complete?
• Which pages changed recently?
• Has mandera detected updates on this URL?
• What context is missing before creating strategies?

Growth examples

• Which opportunity should I work on first?
• Turn this opportunity into a strategy.
• Create tasks for this strategy.
• Generate a content draft for this page.
• What impact should I measure after this strategy is completed?

Where answers come from

Workspace data

mandera AI Chat uses the context available in your workspace.

This can include:

• analytics data
• SEO data and rankings
• Google Search Console data when connected
• context suite activity
• Brand Memory
• website pages mandera has crawled
• opportunities and strategies
• generated content
• previous chat context from the same thread

The AI can only work with data mandera has access to. If tracking is not installed, Google Search Console is not connected or Brand Memory is incomplete, some answers may be less specific.

Grounded answers

A grounded answer is based on available workspace data and website context.

This means the chat can explain patterns, compare metrics and connect different parts of the system instead of giving generic advice.

When data is missing, the AI says so and tells you what is not connected yet, instead of guessing.

From chat to strategy

Turn an insight into work

A chat conversation can become a strategy when an insight turns into action.

For example, you might ask:

“Which SEO opportunity should I focus on first?”

mandera can help identify an opportunity, explain why it matters and suggest next steps. From there, you can turn the idea into a strategy in the growth suite.

Keep control

mandera can help with research, planning and content generation, but you approve the work before using it.

Nothing goes live without you. The chat can create suggestions and drafts, but it does not automatically change your website, publish pages or push updates.

Common tasks

Ask about a dashboard

Open the chat from the suite you are reviewing. Ask a question about the data you see.

For example:

“What are the most important changes in this period?”

Explain a metric

Ask what a metric means or why it changed.

For example:

“Why did organic visitors decrease this month?”

The AI can explain what it sees based on the available data and suggest where to look next.

Create a strategy from an insight

Ask the chat to turn an insight into a strategy.

For example:

“Create a strategy to improve this ranking.”

Review the suggested strategy before using it. Check the goal, affected URLs, tasks and generated content.

Generate content

Ask the chat to create a draft or recommendation based on a page, keyword or strategy.

For example:

“Create a content brief for this keyword.”

Review the output before publishing or sending it anywhere.

Continue previous work

Open the Chat Library and return to a previous conversation.

This is useful when you want to continue an earlier analysis, revisit a recommendation or reuse an idea from a previous chat.

What the terms mean

How it connects

mandera AI Chat connects the different parts of the system.

It can use data from:

• the analytics suite, to explain traffic and visitor behavior
• the seo suite, to analyze rankings and search opportunities
• the context suite, to understand your website and Brand Memory
• the growth suite, to create and refine strategies
• the Content Library, to work with generated outputs
• the Chat Library, to continue earlier conversations

Use the chat when you want to move from data to understanding, and from understanding to action.

Related

Analytics Suite
SEO Suite
Context Suite
Growth Suite
Content Library
Chat Library

Last updated: 12 June 2026