A short reference for the ideas that the rest of these docs build on.
Read this once and everything else will make more sense. mandera is a privacy-first, agentic website growth system: it measures what happens on your site, understands it, and turns it into work you can act on.
Your account
Organization
Your top-level account. It holds your team, your billing and one or more websites. Team members and their roles are managed here, so people you invite can see the websites you give them access to.
Website
A single website you track. Each website has its own data, its own Brand Memory, its own history and its own isolated AI workspace, so nothing is mixed between sites. Most settings, analytics and strategies live at the website level.
The system
Suite
A focused area of the product. mandera has four: the analytics suite, the seo suite, the context suite and the growth suite. The first three are inputs that collect what is happening on your site. The growth suite is the output, where that information becomes opportunities, strategies and content you act on.
Agentic Engine
The background system that does the actual work. It reads your real data, runs tasks as durable background jobs through specialist AI agents, follows proven workflows and pauses at checkpoints for your approval. You never have to keep a tab open for it.
The growth loop
Opportunity
A specific, ranked recommendation for where to grow, surfaced automatically from your own analytics, SEO and context. You review each one and decide whether to act on it. You can also just ask mandera for an opportunity on a topic of your choice.
Strategy
An actionable plan you co-create with the AI, usually from an opportunity. It has steps, generated content and a clear goal. The AI does the research and writing, you approve and refine, and the strategy is tracked all the way to impact. You can run up to six active strategies at once.
Checkpoint
A point where the engine pauses and waits for your approval before anything important happens. mandera does the heavy lifting and hands you ready-to-use work, but nothing reaches your website unless you put it there.
Artifact
A concrete deliverable the AI produces, such as a piece of content, an analysis or a report. Every artifact is saved to your Content Library and attached to the strategy it belongs to.
Impact
The measured result of a strategy after it goes live. mandera records your baseline the moment a strategy is activated, then tracks what moves, like traffic, rankings and conversions, so you see exactly what each strategy achieved.
What mandera remembers
Brand Memory
mandera’s structured understanding of your business: your industry, audience, goals, offers and the way you speak. It is written automatically from your own site content, it stays editable and it updates as you talk to the AI. Every suite reads Brand Memory before it acts, so everything you get sounds like you.
Change History
The record of what changed on your site and what mandera has already done. Its crawler keeps the content of each page and compares it on every pass, so it spots new, changed and removed pages on its own. Because it remembers what was already optimized, it never suggests the same opportunity twice.
How mandera measures
Privacy-first measurement
mandera counts visits using only signals that are already present in every browser, like the page, the referrer and the timezone. It uses no cookies, never stores or processes IP addresses, and collects no personal data, so no consent banner is required.
Where things live
Content Library
Content Library holds every artifact the AI generated, in one place.
Chat Library
Chat Library keeps every conversation and strategy, so you can pick any of them back up.
Settings
Settings is where you manage your organization, websites, team and roles, connected domains, Google Search Console, billing, and data export or deletion.
Related
Getting Started
Installation
How we track
Analytics Suite
Growth Suite
Last updated: 12 June 2026