Google Analytics 4 alternative: mandera vs. GA4 (2026)<\/title>\n<meta property=\"og:title\" content=\"Google Analytics 4 alternative: mandera vs. GA4\" \/>\n<meta property=\"og:description\" content=\"An honest comparison: where Google Analytics 4 shines (free, powerful, deeply integrated), and where mandera goes further with no cookies, no consent banner, and an AI engine that acts on your data.\" \/>\n<meta property=\"og:type\" content=\"website\" \/>\n<meta name=\"description\" content=\"Looking for a Google Analytics alternative? An honest comparison of mandera vs. GA4: GA4 is free and powerful, mandera is cookieless with no consent banner and an AI engine that turns your data into growth.\" \/>\n\n\n<link rel=\"preconnect\" href=\"https:\/\/www.mandera.ai\">\n<link rel=\"stylesheet\" href=\"https:\/\/www.mandera.ai\/wp-content\/uploads\/oxygen\/font_styles\/custom_font_geist.css\">\n<link rel=\"stylesheet\" href=\"https:\/\/www.mandera.ai\/wp-content\/uploads\/oxygen\/css\/variables.css\">\n<link rel=\"stylesheet\" href=\"https:\/\/www.mandera.ai\/wp-content\/uploads\/mandera\/mandera-modules.css?v=3\">\n<script src=\"https:\/\/www.mandera.ai\/wp-content\/uploads\/mandera\/mandera-modules.js?v=3\" defer><\/script>\n<script src=\"https:\/\/www.mandera.ai\/wp-content\/uploads\/mandera\/mandera-home.js\" defer><\/script>\n\n<style>\n\n\/* \u2500\u2500 ALL page styles scoped under .mnd-page so nothing touches the host theme \u2500\u2500 *\/\n.mnd-page{\n --ink:#171717; --body:#737373; --muted:#a3a3a3; --line:#e5e5e5;\n --teal:#7BCFE5; --teal2:#5BA8B8; --violet:#b5bcec; --soft:#fafafa;\n --spacing:0.25rem; \/* Tailwind-v4-Basis fixieren \u2192 Modul-Gr\u00f6\u00dfen rechnen korrekt *\/\n --boxgap:77px; \/* vertical gap between the story boxes \u2014 try 50 \/ 64 \/ 77 *\/\n font-family:-apple-system,BlinkMacSystemFont,\"Segoe UI\",Roboto,Helvetica,Arial,sans-serif;\n color:var(--ink); background:#fff; line-height:1.6; font-weight:300;\n -webkit-font-smoothing:antialiased; position:relative; overflow-x:clip;\n}\n\/* \/home-style header (static replica, scoped \u2014 no dependency on the engine CSS) *\/\n.mnd-page .mnav{position:absolute;top:0;left:50%;transform:translateX(-50%);width:100%;max-width:1280px;\n display:flex;align-items:center;justify-content:space-between;padding:18px 32px;z-index:30}\n.mnd-page .mnav-logo{display:flex;align-items:center}\n.mnd-page .mnav-logo svg{width:44px;height:44px;display:block}\n\/* pill nav *\/\n.mnd-page .mnav-pills{display:flex;align-items:center;gap:2px;background:#f4f4f5;border-radius:999px;padding:4px}\n.mnd-page .mnav-pill{display:block;border-radius:999px;padding:8px 22px;font-size:14px;color:var(--body);\n text-decoration:none;cursor:pointer;transition:color .2s,background .2s}\n.mnd-page .mnav-pill:hover{color:var(--ink)}\n.mnd-page .mnav-pill.on{background:#fff;color:var(--ink);box-shadow:0 1px 3px rgba(0,0,0,.08)}\n.mnd-page .mnav-pill-wrap{position:relative}\n\/* product dropdown (hover) *\/\n.mnd-page .mnav-dd{position:absolute;top:calc(100% + 16px);left:50%;transform:translateX(-50%) translateY(6px);\n opacity:0;visibility:hidden;transition:opacity .2s,transform .2s;z-index:40}\n.mnd-page .mnav-pill-wrap:hover .mnav-dd{opacity:1;visibility:visible;transform:translateX(-50%) translateY(0)}\n.mnd-page .mnav-dd::before{content:\"\";position:absolute;top:-16px;left:0;right:0;height:16px} \/* hover bridge *\/\n.mnd-page .mnav-dd-card{background:#fff;border:1px solid var(--line);border-radius:18px;\n box-shadow:0 14px 44px rgba(15,23,42,.12);padding:22px 26px;width:560px}\n.mnd-page .mnav-dd-meta{display:flex;justify-content:center;gap:30px;padding-bottom:14px}\n.mnd-page .mnav-dd a{color:var(--body);text-decoration:none;font-size:14px;transition:color .2s}\n.mnd-page .mnav-dd a:hover{color:var(--teal2)}\n.mnd-page .mnav-dd-sep{border:0;border-top:1px solid var(--line);margin:0 0 16px}\n.mnd-page .mnav-dd-cols{display:grid;grid-template-columns:1fr 1fr 1fr;gap:24px}\n.mnd-page .mnav-dd-col{display:flex;flex-direction:column;gap:10px}\n.mnd-page .mnav-dd-label{font-size:13px;letter-spacing:.1em;text-transform:uppercase;color:var(--muted);margin-bottom:3px}\n\/* right side *\/\n.mnd-page .mnav-right{display:flex;align-items:center;gap:18px}\n.mnd-page .mnav-signin{border:0;background:transparent;font-size:14px;color:var(--ink);cursor:pointer;font-family:inherit}\n.mnd-page .mnav-menu-wrap{position:relative}\n.mnd-page .mnav-menu{display:flex;flex-direction:column;gap:4px;border:0;background:transparent;cursor:pointer;padding:6px 2px}\n.mnd-page .mnav-menu span{display:block;width:20px;height:1.5px;background:var(--body);border-radius:2px}\n.mnd-page .mnav-menu-dd{position:absolute;top:calc(100% + 12px);right:0;opacity:0;visibility:hidden;transform:translateY(6px);\n transition:opacity .2s,transform .2s;z-index:40;background:#fff;border:1px solid var(--line);border-radius:14px;\n box-shadow:0 14px 44px rgba(15,23,42,.12);padding:10px;min-width:200px;display:flex;flex-direction:column}\n.mnd-page .mnav-menu-dd::before{content:\"\";position:absolute;top:-12px;left:0;right:0;height:12px}\n.mnd-page .mnav-menu-wrap:hover .mnav-menu-dd{opacity:1;visibility:visible;transform:translateY(0)}\n.mnd-page .mnav-menu-dd a{color:var(--body);text-decoration:none;font-size:14px;padding:8px 12px;border-radius:8px;transition:background .15s,color .15s}\n.mnd-page .mnav-menu-dd a:hover{background:#fafafa;color:var(--ink)}\n.mnd-page .mnav-menu-dd a.legal{color:var(--muted);font-size:13px}\n.mnd-page .mnav-lang{display:flex;gap:6px;padding:10px 12px 4px;border-top:1px solid var(--line);margin-top:6px}\n.mnd-page .mnav-lang button{border:1px solid var(--line);background:#fff;border-radius:8px;padding:4px 12px;font-size:13px;color:var(--body);cursor:pointer;font-family:inherit}\n.mnd-page .mnav-lang button.on{border-color:var(--teal);color:var(--ink)}\n@media(max-width:880px){.mnd-page .mnav-pills{display:none}}\n.mnd-page :where(*){box-sizing:border-box} \/* border-box is harmless even inside modules *\/\n.mnd-page :where(h1,h2,h3,p,figure,ul,ol){margin:0} \/* page-only tags; :where() = 0 specificity, never beats the bundle *\/\n.mnd-page .wrap{max-width:1280px;margin:0 auto;padding:0 24px}\n.mnd-page section{padding:120px 0}\n.mnd-page h1{font-size:46px;font-weight:200;line-height:1.1;letter-spacing:-.01em}\n.mnd-page h2{font-size:34px;font-weight:200;line-height:1.15;letter-spacing:-.01em}\n.mnd-page h3{font-size:22px;font-weight:300}\n.mnd-page p.lead{font-size:clamp(14px,1vw,16px) !important;font-weight:300;letter-spacing:.01em;line-height:1.8 !important;color:#171717;margin-top:24px;max-width:640px}\n.mnd-page p.body{font-size:clamp(14px,1vw,16px) !important;font-weight:300;letter-spacing:.01em;line-height:1.8 !important;color:#171717;margin-top:24px}\n.mnd-page .sumgrid .body:first-child{margin-top:0}\n\/* \u2500\u2500 Mandera Design System Classes (scoped, fallback values match --mandera-* tokens) \u2500\u2500 *\/\n.mnd-page .mandera-heading{font-size:clamp(28px,3.5vw,40px);font-weight:200;letter-spacing:-.02em;line-height:1.1;color:var(--ink);margin:0}\n.mnd-page .mandera-heading.mandera-heading--display{font-size:clamp(36px,4.5vw,56px);max-width:880px}\n.mnd-page .mandera-body{font-size:clamp(14px,1vw,16px);font-weight:300;letter-spacing:.01em;line-height:1.8;color:#171717}\n.mnd-page .center{text-align:center}\n.mnd-page .center p.lead{margin-left:auto;margin-right:auto}\n.mnd-page .soft{color:#171717;font-size:clamp(14px,1vw,16px) !important;font-weight:300;letter-spacing:.01em;line-height:1.8 !important;margin-top:10px;max-width:760px;margin-left:auto;margin-right:auto}\n\/* \u2500\u2500 HERO-SYSTEM (Vorlage f\u00fcr alle Produktseiten mit eingeschobener Grafik) \u2500\u2500\n Sektion = 100vh (min-height sch\u00fctzt vor Stauchung). Das Modul ragt von unten\n um --peek in die Sektion. Der Copy-Container (max 720px) wird im Raum\n ZWISCHEN Header (--headerpad) und Modul-Oberkante zentriert \u2192\n Abstand Header\u2192Container = Container\u2192Modul, dynamisch bei 2 oder 3 Zeilen.\n --herogap = fester Mindestabstand oben+unten am Container (Kollisionsschutz). *\/\n.mnd-page{--peek:160px;--headerpad:80px;--herogap:56px}\n.mnd-page .hero{height:100vh;min-height:780px;display:flex;flex-direction:column;\n padding:var(--headerpad) 0 var(--peek);text-align:center}\n.mnd-page .hero-center{flex:1;display:flex;flex-direction:column;justify-content:center;\n align-items:center;min-height:0;padding:var(--herogap) 24px}\n.mnd-page .hero-copy{max-width:800px;margin:0 auto}\n.mnd-page .hero-copy p.lead{max-width:none}\n.mnd-page .hero-copy .mandera-heading--display{max-width:none}\n.mnd-page .hero h1{margin:0 auto}\n.mnd-page .hero p.lead{margin:34px auto 0;font-size:clamp(14px,1vw,16px) !important;font-weight:300;letter-spacing:.01em;line-height:1.8 !important;color:#171717}\n\/* main-chart box pokes UP into the hero by exactly --peek *\/\n.mnd-page .chartsection{padding:0 0 clamp(60px,10vw,120px);margin-top:calc(var(--peek) * -1);position:relative;z-index:5}\n.mnd-page .chartsection .modcard{padding:64px 40px}\n.mnd-page .chartcap{margin-top:28px;white-space:normal}\n\/* funnel heading overlaid lower in the funnel container, just above the logo *\/\n.mnd-page .funnelhead{position:absolute;top:13%;left:0;right:0;z-index:5;pointer-events:none}\n\/* Heading + Text im Funnel markierbar (Container bleibt klick-durchl\u00e4ssig zum Funnel) *\/\n.mnd-page .funnelhead h2,.mnd-page .funnelhead p{pointer-events:auto}\n\/* Funnel-Stages: nur Mobil\/Tablet (Engine-Labels dort nicht sichtbar), im unteren Funnel-Bereich \u00fcberlagert *\/\n.mnd-page .funnel-stages-m{display:none}\n@media(max-width:820px){\n .mnd-page .funnel-stages-m{display:grid;grid-template-columns:1fr 1fr 1fr;gap:14px;\n position:absolute;left:0;right:0;bottom:6%;z-index:5;max-width:720px;margin:0 auto;\n padding:0 16px;text-align:center;pointer-events:none}\n .mnd-page .funnel-stages-m .fstage-top{font-size:14px;color:var(--ink);border-top:1px solid var(--line);padding-top:12px;margin-bottom:8px}\n .mnd-page .funnel-stages-m .fstage-items{font-size:13px;color:var(--muted);line-height:1.7}\n}\n\/* module embed slot \u2014 the module renders naked; the surrounding card is the frame *\/\n.mnd-page .embed{width:100%}\n.mnd-page mandera-module{display:block;width:100%}\n\/* Audience-Modul: interner Text auf Body-Farbe ziehen (Bundle-Override) *\/\n.mnd-page .mnd-aud-txt .blk p{color:#171717 !important}\n\/* summary: body left, bullets right *\/\n.mnd-page .sumgrid{display:grid;grid-template-columns:1.25fr 1fr;gap:72px;align-items:start;margin-top:32px}\n.mnd-page .blist{display:flex;flex-direction:column;gap:14px}\n.mnd-page .blist div{font-size:clamp(14px,1vw,16px) !important;font-weight:300;letter-spacing:.01em;line-height:1.8 !important;color:#171717;display:flex;gap:12px;align-items:flex-start}\n\/* teal dot bullet (matches the essentials list) \u2014 hides the \u2713 glyph via font-size:0 *\/\n.mnd-page .blist .ck{flex:0 0 auto;width:9px;height:9px;border-radius:999px;background:var(--teal);font-size:0;margin-top:8px}\n\/* counter *\/\n.mnd-page .counter{display:grid;grid-template-columns:repeat(4,1fr);gap:24px;text-align:center;padding:clamp(64px,9vw,100px) 0 0}\n.mnd-page .counter .num{font-size:52px;font-weight:200}\n.mnd-page .counter .lab{font-size:clamp(14px,1vw,16px);font-weight:300;letter-spacing:.01em;line-height:1.8;color:#171717;margin-top:4px}\n\/* boxed two-col story card: text left, module right.\n Rechts WENIGER Padding (24 statt 40), weil die Module rechts eine interne Zahlen-Spalte\n reservieren \u2192 so r\u00fcckt das Chart nach au\u00dfen und die Box wirkt links\/rechts ausgeglichen.\n Gilt nur auf Desktop \u2014 die Mobile-Media-Queries setzen wieder symmetrisches Padding. *\/\n.mnd-page .storycard{border:1px solid var(--line);border-radius:24px;background:#fff;padding:64px 24px 64px 40px;margin-top:var(--boxgap)}\n.mnd-page .storycard:first-child{margin-top:0}\n.mnd-page .row{display:grid;grid-template-columns:1fr 1.1fr;gap:48px;align-items:start}\n\/* Nur Sources\/Pages-Module: H\u00f6he an Inhalt anpassen + KEIN internes Card-Padding\n (sonst wirkt die Box rechts\/innen breiter gepolstert als links beim Text) *\/\n.mnd-page .storycard .embed [data-slot=\"card\"]{height:auto !important;padding:0 !important;min-height:300px !important}\n.mnd-page .storycard .embed [data-slot=\"card-content\"],\n.mnd-page .storycard .embed [data-slot=\"card-content\"] > *{padding-left:0 !important;padding-right:0 !important}\n.mnd-page .storycard .embed [data-slot=\"card-content\"]{padding:0 !important}\n\/* Module in Boxen: einheitliche Mindesth\u00f6he \u2192 luftigeres, gleichm\u00e4\u00dfiges Bild *\/\n.mnd-page .modcard [data-slot=\"card\"]{min-height:300px !important}\n\/* drop the module's own header (Pages all\/saved pill) so Sources + Pages match *\/\n.mnd-page .storycard .embed [data-slot=\"card-header\"]{display:none !important}\n.mnd-page .deflist{margin-top:16px}\n.mnd-page .deflist div{font-size:14px;color:var(--body);margin:7px 0}\n.mnd-page .deflist b{color:var(--ink);font-weight:500}\n\/* full-width module card: heading left + text right, module full-width below *\/\n.mnd-page .modcard{border:1px solid var(--line);border-radius:24px;background:#fff;padding:64px 40px;margin-top:var(--boxgap)}\n.mnd-page .modhead{display:grid;grid-template-columns:1fr 1.5fr;gap:48px;align-items:start}\n.mnd-page .modhead p{font-size:clamp(14px,1vw,16px) !important;font-weight:300;letter-spacing:.01em;line-height:1.8 !important;color:#171717;margin:0}\n.mnd-page .modembed{margin-top:26px}\n\/* user-flow box: zero side padding so the sankey gets the full box width\n (needs >1020px) and stops scrolling horizontally; heading keeps its inset *\/\n.mnd-page .modcard.ufcard{padding:0}\n.mnd-page .modcard.ufcard .modhead{padding:48px 40px 0}\n.mnd-page .modcard.ufcard .modembed{margin-top:18px}\n\/* climax \u2014 static \"ask mandera\" demo (no live module yet) *\/\n.mnd-page .demo{margin-top:30px;border:1px solid var(--line);border-radius:20px;background:var(--soft);padding:28px 30px;max-width:760px}\n.mnd-page .bubble-q{display:inline-block;background:#fff;border:1px solid var(--line);border-radius:16px 16px 16px 4px;padding:10px 16px;font-size:14px;color:var(--ink)}\n.mnd-page .bubble-a{margin-top:16px;font-size:14px;color:var(--body)}\n.mnd-page .opp{margin-top:16px;display:inline-flex;align-items:center;gap:8px;background:#fff;border:1px solid var(--line);border-radius:999px;padding:8px 16px;font-size:14px;color:var(--ink)}\n.mnd-page .opp .dot{width:8px;height:8px;border-radius:999px;background:linear-gradient(90deg,var(--teal),var(--violet))}\n\/* more features grid *\/\n.mnd-page .feat{display:grid;grid-template-columns:1fr 1fr;gap:34px 64px;margin:24px auto 0;max-width:900px}\n.mnd-page .feat .it{position:relative;padding-left:22px}\n.mnd-page .feat .it::before{content:\"\";position:absolute;left:0;top:7px;width:9px;height:9px;border-radius:999px;background:var(--teal)}\n.mnd-page .feat .it b{display:block;color:var(--ink);font-weight:500;font-size:clamp(14px,1vw,16px)}\n.mnd-page .feat .it span{display:block;font-size:clamp(14px,1vw,16px);font-weight:300;letter-spacing:.01em;line-height:1.8;color:#171717;margin-top:5px}\n\/* FAQ \u2014 Div-Akkordeon (Inhalt immer im DOM \u2192 grid-rows animiert zuverl\u00e4ssig, crawlbar) *\/\n.mnd-page .faq{max-width:860px;margin:0 auto}\n.mnd-page .faq-item{border-bottom:1px solid var(--line)}\n.mnd-page .faq-q{display:flex;justify-content:space-between;align-items:flex-start;gap:24px;width:100%;\n padding:18px 0;font-family:inherit;font-size:16px;color:var(--ink);font-weight:300;cursor:pointer;\n background:none;border:0;text-align:left;transition:color .2s var(--mandera-ease-out,ease)}\n\/* subtiles Hover\/Active-Feedback *\/\n.mnd-page .faq-q:hover{color:var(--teal)}\n.mnd-page .faq-q:hover .faq-ico{color:var(--teal)}\n.mnd-page .faq-item.open .faq-q{color:var(--teal)}\n\/* Inline-SVG-Pfeil im Markup \u2014 kein Font, \u00fcberall sichtbar, per currentColor f\u00e4rbbar *\/\n.mnd-page .faq-q .faq-ico{flex-shrink:0;display:block;width:16px;height:16px;margin-top:3px;color:var(--muted);stroke:currentColor;fill:none;transition:transform .3s cubic-bezier(.4,0,.2,1),color .2s ease}\n.mnd-page .faq-item.open .faq-q .faq-ico{transform:rotate(180deg);color:var(--teal)}\n\/* Accordion via grid-template-rows (rein CSS, ruckelfrei, kein H\u00f6hen-Messen) *\/\n.mnd-page .faq .faq-a{display:grid;grid-template-rows:minmax(0,0fr);overflow:hidden;transition:grid-template-rows .35s cubic-bezier(.4,0,.2,1)}\n.mnd-page .faq-item.open .faq-a{grid-template-rows:minmax(0,1fr)}\n.mnd-page .faq .faq-a-i{overflow:hidden;min-height:0;font-size:clamp(14px,1vw,16px);color:#171717;padding:0 0 18px;max-width:740px}\n.mnd-page .faq-item.open .faq-a-i{padding-top:0}\n.mnd-page .faq a{color:var(--teal2);text-decoration:none}\n\/* cta *\/\n.mnd-page .cta{background:var(--soft);border-radius:24px;padding:64px 24px;text-align:center}\n.mnd-page .btn{display:inline-block;margin-top:22px;background:linear-gradient(90deg,#7bcfe5,#99c4e0);\n color:#fff;border-radius:999px;padding:13px 30px;font-size:14px;font-weight:500;text-decoration:none}\n\/* CTA-Sektion: bricht bewusst das Standard-Section-Padding \u2014\n min 50vh, Inhalt vertikal zentriert. Unten DOPPELTES Padding (240), weil oben\n das FAQ-Section-Padding (120) + CTA-top (120) = 240 stehen \u2192 Abstand FAQ\u2194CTA = CTA\u2194Footer.\n Auf kleinen Screens nur fixes Padding (kein vh). *\/\n.mnd-page .ctasec{min-height:50vh;display:flex;flex-direction:column;justify-content:center;padding:120px 0 240px}\n\/* outline CTA button (matches the design) *\/\n.mnd-page .btn-outline{display:inline-block;margin-top:32px;border:1px solid var(--line);color:var(--ink);\n background:rgba(255,255,255,.7);border-radius:999px;padding:9px 22px;font-size:14px;text-decoration:none;\n transition:border-color .2s,box-shadow .2s}\n.mnd-page .btn-outline:hover{border-color:var(--teal);box-shadow:0 3px 14px rgba(123,207,229,.20)}\n\/* particle background layer: a <mandera-module name=\"mandera-particles\"> sits behind a section *\/\n.mnd-page .pbg-wrap{position:relative}\n.mnd-page .pbg{position:absolute;inset:0;z-index:0;pointer-events:none}\n\/* FAQ\/CTA-Partikel nur leicht zur\u00fcckgenommen \u2014 sonst wie der Hero *\/\n.mnd-page .pbg--soft{opacity:.75}\n\/* Funnel-Labels (suite-Namen, input\/compute\/output) durchg\u00e4ngig klein *\/\n.mnd-page #mandera-funnel, .mnd-page #mandera-funnel *{text-transform:lowercase !important}\n.mnd-page .pbg-content{position:relative;z-index:1}\n\/* \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 MOBILE \/ TABLET \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 *\/\n@media(max-width:820px){\n \/* less vertical air, tighter side gutter so content gets more width *\/\n .mnd-page{--boxgap:44px}\n .mnd-page section{padding:80px 0}\n .mnd-page .wrap{padding:0 16px}\n \/* stack every two-col grid *\/\n .mnd-page .sumgrid,.mnd-page .row,.mnd-page .modhead,.mnd-page .feat,.mnd-page .duo{grid-template-columns:1fr;gap:22px}\n .mnd-page .counter{grid-template-columns:1fr 1fr;gap:20px;padding:44px 0 0}\n \/* headings scale down *\/\n .mnd-page h1{font-size:32px}\n .mnd-page h2{font-size:27px}\n .mnd-page h3{font-size:20px}\n \/* hero: Vars \u00fcberschreiben \u2014 Header kleiner, Modul ragt weniger rein *\/\n .mnd-page{--peek:110px;--headerpad:64px;--herogap:40px}\n .mnd-page .hero{min-height:620px}\n .mnd-page .hero h1{max-width:none}\n \/* BOXES: vertikal\/seitlich gleichm\u00e4\u00dfig, Module ohne erzwungene Mindesth\u00f6he *\/\n .mnd-page .storycard,.mnd-page .modcard{padding:40px 18px}\n .mnd-page .modcard [data-slot=\"card\"],.mnd-page .storycard .embed [data-slot=\"card\"]{min-height:0 !important}\n .mnd-page .modcard.ufcard{padding:0}\n .mnd-page .modcard.ufcard .modhead{padding:40px 18px 0}\n .mnd-page .cta{padding:48px 18px}\n \/* nav: only logo + menu remain (pills hidden), tighten gutter *\/\n .mnd-page .mnav{padding:14px 18px}\n \/* CTA: auf kleinen Screens fixes Padding statt 80vh-Zentrierung *\/\n .mnd-page .ctasec{min-height:0;padding:80px 0 160px}\n \/* funnel heading: a touch higher + readable on narrow screens *\/\n .mnd-page .funnelhead{top:9%}\n .mnd-page #mandera-funnel{min-height:680px !important;height:80vh !important}\n \/* Funnel-Logo auf Mobil etwas verkleinern (Engine rendert .mh-glowing-logo zentriert) *\/\n .mnd-page #mandera-funnel .mh-glowing-logo{transform:scale(.7);transform-origin:center center}\n}\n\/* \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 SMALL PHONES \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 *\/\n@media(max-width:480px){\n .mnd-page .wrap{padding:0 13px}\n .mnd-page section{padding:60px 0}\n .mnd-page h1{font-size:29px}\n .mnd-page h2{font-size:24px}\n \/* boxes: vertikal luftig, seitlich knapp damit Charts atmen *\/\n .mnd-page 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.no{color:#C4C4C4;font-size:13px;margin-right:2px}\n.mnd-page .fnote{font-size:13px;color:var(--mandera-text-muted,#A3A3A3);margin-top:18px;max-width:860px;font-weight:300}\n.mnd-page .stamp{font-size:13px;color:var(--mandera-text-muted,#A3A3A3);margin-top:10px;font-weight:300}\n.mnd-page .cmp-hint{display:none}\n@media(max-width:820px){\n .mnd-page .cmp-duo{grid-template-columns:1fr;gap:18px}\n .mnd-page table.cmp{min-width:600px}\n .mnd-page table.cmp th,.mnd-page table.cmp td{padding:10px 8px}\n .mnd-page table.cmp td:first-child,.mnd-page table.cmp th:first-child{width:140px;min-width:140px}\n .mnd-page .cmp-hint{display:block;font-size:12px;color:var(--mandera-text-muted,#A3A3A3);text-align:right;margin:10px 4px 0}\n}\n\/* Zeilen-Hover: Lesehilfe f\u00fcr die breite Tabelle, gleiche Farbe wie die Modul-Tabellen (neutral-50\/50) *\/\n.mnd-page table.cmp tr:not(.grp):hover td{background:rgba(250,250,250,0.5)}\n\/* Text-only-Karten: h3 volle Breite, darunter zwei Textspalten *\/\n.mnd-page .tcols{display:grid;grid-template-columns:1fr 1fr;gap:48px;margin-top:22px;align-items:start}\n@media(max-width:820px){.mnd-page .tcols{grid-template-columns:1fr;gap:16px}}\n\/* Switching-Steps: einspaltige Liste, untereinander, mittig *\/\n.mnd-page .feat.steps{grid-template-columns:1fr;max-width:640px;margin-left:auto;margin-right:auto;align-items:start;row-gap:var(--mandera-space-md,28px)}\n.mnd-page .feat.steps .it b{line-height:1.5}\n.mnd-page .feat.steps .it span{margin-top:var(--mandera-space-xs,8px)}\n\/* kwcard (Live-Muster seo-suite): Modul-Grafik mit wenig Padding randb\u00fcndig *\/\n.mnd-page .kwcard .modembed{margin-left:-28px;margin-right:-28px}\n@media(max-width:820px){.mnd-page .kwcard .modembed{margin-left:-6px;margin-right:-6px}}\n<\/style>\n<\/head>\n<body>\n\n<div class=\"mnd-page\">\n\n \n\n \n <div class=\"pbg-wrap\">\n <mandera-module name=\"mandera-particles\" class=\"pbg\"><\/mandera-module>\n <div class=\"hero pbg-content\">\n <div class=\"hero-center\">\n <div class=\"hero-copy\">\n <h1 class=\"mandera-heading mandera-heading--display\">The Google Analytics alternative<br>that does more than measure<\/h1>\n <p class=\"lead mandera-body\">Google Analytics is free, powerful, and almost everywhere. This page takes that as given and asks what comes next: an analytics tool that also acts on your traffic, with no cookie banner to maintain and no data leaving the EU.<\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n\n \n <section class=\"chartsection\"><div class=\"wrap\">\n <div class=\"modcard\" style=\"margin-top:0\">\n <div class=\"cmp-hint\">swipe to compare \u2192<\/div>\n <div class=\"cmp-scroll\"><table class=\"cmp\">\n <tr><th> <\/th><th>mandera<\/th><th>Google Analytics 4<\/th><\/tr>\n <tr class=\"grp\"><td colspan=\"3\">Privacy & measurement<\/td><\/tr>\n <tr><td>Cookieless by default (no consent banner required)<\/td><td><span class=\"y\">\u2713<\/span> no cookies, no banner<\/td><td class=\"na\"><span class=\"no\">\u2715<\/span> first-party cookies by default; Google directs you to deploy a consent banner where consent laws apply\u00b9<\/td><\/tr>\n <tr><td>IP address dropped on arrival<\/td><td><span class=\"y\">\u2713<\/span> dropped for everyone, no identifier kept<\/td><td>Partial: for EU, Switzerland and UK users Google states it does not log or store the IP; for other users the wording is \"discards raw IP addresses after use\"\u00b2\u1d43<\/td><\/tr>\n <tr><td>Data retention controls<\/td><td>Held in Germany\/EU under one policy<\/td><td>Partial: standard properties offer 2 or 14 months; the setting affects Explorations and funnels, not standard aggregated reports\u00b3<\/td><\/tr>\n <tr><td>EU hosting<\/td><td><span class=\"y\">\u2713<\/span> Germany<\/td><td>EU\/CH\/UK servers used at collection for those users; processing on Google's global infrastructure\u00b2<\/td><\/tr>\n <tr class=\"grp\"><td colspan=\"3\">Analytics<\/td><\/tr>\n <tr><td>Traffic, sources, pages<\/td><td><span class=\"y\">\u2713<\/span><\/td><td><span class=\"y\">\u2713<\/span><\/td><\/tr>\n <tr><td>Event-based cross-platform measurement (web + app)<\/td><td>Web analytics<\/td><td><span class=\"y\">\u2713<\/span> one event model across web, Android and iOS\u2074<\/td><\/tr>\n <tr><td>Advanced exploratory analysis (funnels, paths, cohorts)<\/td><td>Partial: aggregated User Flow map, no funnels or cohorts<\/td><td><span class=\"y\">\u2713<\/span> seven Explorations techniques, including Funnel and Path\u2075<\/td><\/tr>\n <tr><td>Built-in predictive AI metrics<\/td><td class=\"na\"><span class=\"no\">\u2715<\/span> different focus<\/td><td>Partial: purchase, churn and revenue prediction, with a 1,000-returning-user data bar\u2076<\/td><\/tr>\n <tr><td>Native Google Ads \/ ad-stack integration<\/td><td class=\"na\"><span class=\"no\">\u2715<\/span><\/td><td><span class=\"y\">\u2713<\/span> conversions, remarketing audiences, Ads data in reports\u2077<\/td><\/tr>\n <tr><td>Raw event-level data export (BigQuery)<\/td><td class=\"na\"><span class=\"no\">\u2715<\/span><\/td><td>Partial: free, but standard daily export is capped at 1 million events per day, and BigQuery incurs Google Cloud costs\u2078<\/td><\/tr>\n <tr class=\"grp\"><td colspan=\"3\">Beyond traffic counting<\/td><\/tr>\n <tr><td>Heatmaps (click, scroll, mouse)<\/td><td><span class=\"y\">\u2713<\/span> built in, every page<\/td><td class=\"na\"><span class=\"no\">\u2715<\/span> not a documented GA4 feature\u2079<\/td><\/tr>\n <tr><td>Your SEO rankings, retrieved automatically<\/td><td><span class=\"y\">\u2713<\/span> weekly, zero setup<\/td><td class=\"na\"><span class=\"no\">\u2715<\/span> not a documented GA4 feature\u2079<\/td><\/tr>\n <tr><td>AI-discovered growth opportunities<\/td><td><span class=\"y\">\u2713<\/span><\/td><td class=\"na\"><span class=\"no\">\u2715<\/span> GA4 AI summarizes data, it does not generate opportunities\u2079<\/td><\/tr>\n <tr><td>AI content writing \/ co-creation<\/td><td><span class=\"y\">\u2713<\/span><\/td><td class=\"na\"><span class=\"no\">\u2715<\/span> not a documented GA4 feature\u2079<\/td><\/tr>\n <tr><td>Brand Memory: learns your business<\/td><td><span class=\"y\">\u2713<\/span><\/td><td class=\"na\"><span class=\"no\">\u2715<\/span> not a documented GA4 feature\u2079<\/td><\/tr>\n <tr class=\"grp\"><td colspan=\"3\">Setup & platform<\/td><\/tr>\n <tr><td>Code-free \/ script-only setup<\/td><td><span class=\"y\">\u2713<\/span> one snippet, about two minutes<\/td><td class=\"na\"><span class=\"no\">\u2715<\/span> four-stage setup; gtag.js snippet on every page; Google suggests enlisting a developer\u00b9\u2070<\/td><\/tr>\n <tr><td>Pricing model<\/td><td>One flat price, 1 million pageviews per month included<\/td><td>Standard tier free of charge; higher limits require Analytics 360, for which Google publishes no public price and directs you to sales\u00b9\u00b9<\/td><\/tr>\n <\/table><\/div>\n <\/div>\n <\/div><\/section>\n\n \n <section><div class=\"wrap\">\n <h2 class=\"mandera-heading center\" style=\"margin:0 auto\">The short version<\/h2>\n <div class=\"cmp-duo\">\n <div class=\"cdcard\">\n <h3>Choose Google Analytics if you want<\/h3>\n <ul>\n <li>a free, powerful analytics tool, in Google's own words \"free of charge\"\u00b9\u00b9<\/li>\n <li>deep, native integration with Google Ads and free raw event export to BigQuery\u2077 \u2078<\/li>\n <li>cross-platform event measurement across web and apps, and you have the dev resources to set it up\u00b9\u2070<\/li>\n <\/ul>\n <\/div>\n <div class=\"cdcard m\">\n <h3>Choose mandera if you want<\/h3>\n <ul>\n <li>privacy by design with no cookies and no consent banner to manage on your analytics<\/li>\n <li>a system that acts on your data, not one that only measures it<\/li>\n <li>simplicity and one flat price, with 1 million pageviews per month included<\/li>\n <\/ul>\n <\/div>\n <\/div>\n <p class=\"soft center mandera-body\" style=\"margin-top:28px\">If your requirement is \"measure my traffic, free, and feed it into Google Ads\", you can stop reading here and pick Google Analytics. Honestly. The rest of this page speaks to anyone who wants more than a tally from their analytics, minus the cookie-consent overhead.<\/p>\n <\/div><\/section>\n\n \n <section><div class=\"wrap\">\n <h2 class=\"mandera-heading\">Where Google Analytics shines<\/h2>\n <div class=\"sumgrid\">\n <div>\n <p class=\"body mandera-body\">Google Analytics earned its place as the default. The standard version is, in Google's own words, \"free of charge\", and at that price it delivers cross-platform event-based measurement across web, Android and iOS, real-time and overview reporting, and seven self-service Explorations techniques that include funnel and path analysis.\u2074 \u2075 \u00b9\u00b9 That is a lot of capable analysis for no licence fee.<\/p>\n <p class=\"body mandera-body\">It also integrates with the rest of Google like nothing else can. GA4 links natively to Google Ads, so you can create conversions from key events, export remarketing audiences across Search, Display and YouTube, and read Ads data inside your reports.\u2077 It includes free raw, event-level export to BigQuery, which was a paid Analytics 360 feature in Universal Analytics.\u2078 And it ships free machine learning: predictive metrics for purchase, churn and revenue, plus plain-language generated insights.\u2076 If that is your job to be done, Google Analytics does it well, and we would rather you chose the right tool than the louder page.<\/p>\n <\/div>\n <div class=\"blist\">\n <div><span class=\"ck\">\u2713<\/span> Free at the standard tier, in Google's own words\u00b9\u00b9<\/div>\n <div><span class=\"ck\">\u2713<\/span> Cross-platform event model: web, Android, iOS\u2074<\/div>\n <div><span class=\"ck\">\u2713<\/span> Seven Explorations techniques, including funnels and paths\u2075<\/div>\n <div><span class=\"ck\">\u2713<\/span> Native Google Ads integration and remarketing\u2077<\/div>\n <div><span class=\"ck\">\u2713<\/span> Free raw event export to BigQuery\u2078<\/div>\n <div><span class=\"ck\">\u2713<\/span> Free predictive ML: purchase, churn, revenue\u2076<\/div>\n <\/div>\n <\/div>\n <\/div><\/section>\n\n \n <section style=\"padding-bottom:32px\"><div class=\"wrap center\">\n <h2 class=\"mandera-heading center\" style=\"margin:0 auto\">Where mandera goes further<\/h2>\n <p class=\"soft center mandera-body\">Everything below is a live demo, not a screenshot. Click around.<\/p>\n <\/div><\/section>\n\n <section style=\"padding-top:0\"><div class=\"wrap\">\n\n <div class=\"modcard\" style=\"margin-top:0\">\n <div class=\"modhead\">\n <h3>The same straightforward traffic answers, banner-free<\/h3>\n <p class=\"mandera-body\">Let's start with the fundamentals. The things you open Google Analytics for, like traffic over time, page views, visit duration, sources and top pages, mandera answers just as calmly, with no cookie and no consent prompt in the way. This is the minimum, not the marketing.<\/p>\n <\/div>\n <div class=\"modembed embed\"><mandera-module name=\"analytics-overview\"><\/mandera-module><\/div>\n <\/div>\n\n <div class=\"modcard ufcard\">\n <div class=\"modhead\">\n <h3>See the paths visitors actually take<\/h3>\n <p class=\"mandera-body\">GA4 gives you Path and Funnel explorations to study journeys.\u2075 mandera's User Flow goes another way: it lays out real, aggregated journeys through your site, where visitors enter, where they move next, where they leave, with no funnel steps to set up and nobody tracked individually. You can spot the detours nobody planned for, and the precise pages where journeys trail off.<\/p>\n <\/div>\n <div class=\"modembed embed\"><mandera-module name=\"analytics-user-flow\"><\/mandera-module><\/div>\n <\/div>\n\n <div class=\"storycard\">\n <h3>Heatmaps in, recordings out<\/h3>\n <div class=\"tcols\">\n <div>\n <p class=\"body mandera-body\" style=\"margin-top:0\">Every page you track ships with click, scroll and mouse-movement heatmaps built in, with no separate tool, no separate script, no separate invoice. Heatmaps aren't a documented Google Analytics feature.\u2079 With mandera you can see where visitors click, how far down they read, and which areas hold their attention.<\/p>\n <\/div>\n <div>\n <p class=\"body mandera-body\" style=\"margin-top:0\">There's no session recording here, and that's by design. Trailing one individual visitor across your site is the most privacy-invasive thing behaviour tools do, and it simply doesn't belong in a privacy-first product. Aggregated heat, yes. Surveillance replays, no.<\/p>\n <\/div>\n <\/div>\n <\/div>\n\n <div class=\"modcard\">\n <h3>And then the system goes to work for you<\/h3>\n <div class=\"tcols\">\n <div>\n <p class=\"body mandera-body\" style=\"margin-top:0\">Here the comparison steps outside Google Analytics' category. Google scopes GA4 to \"measurement\", and its AI summarizes and explains your data in plain language; it does not generate growth opportunities, write content, or build strategy.\u2079<\/p>\n <\/div>\n <div>\n <p class=\"body mandera-body\" style=\"margin-top:0\">mandera starts where measurement ends: its Agentic Engine reads your traffic, your rankings and your site, surfaces the growth opportunities hiding in them, and helps you turn each one into a strategy with ready-to-use content. Every change to your site passes through your approval first. Knowing your numbers and actually growing them are two different things, and mandera lives in the second.<\/p>\n <\/div>\n <\/div>\n <div class=\"modembed embed\"><mandera-module name=\"growth-opportunities\"><\/mandera-module><\/div>\n <\/div>\n\n <\/div><\/section>\n\n \n <section style=\"padding-top:0\"><div class=\"wrap\">\n <div class=\"storycard\">\n <h3>The privacy approach, in detail<\/h3>\n <p class=\"soft mandera-body\" style=\"margin:8px 0 0\">Here is the most legally sensitive part of the comparison, stated only with each party's published facts.<\/p>\n <div class=\"tcols\">\n <div>\n <p class=\"body mandera-body\" style=\"margin-top:0\">By Google's own documentation, GA4's JavaScript tags use first-party cookies by default to distinguish unique users and sessions, and Google directs site owners to deploy a consent banner or consent management platform where consent laws apply.\u00b9 \u00b9\u00b2 For IP addresses, Google states that for EU, Switzerland and UK users it does not log or store the IP and drops it before logging, using EU\/CH\/UK servers at collection; for other users the wording is weaker, that it \"discards raw IP addresses after use\".\u00b2\u1d43 \u00b2\u1d47 For transfers of data to the US, Google states that as of 1 September 2023 it relies on the EU-U.S. Data Privacy Framework, whose adequacy decision the European Commission adopted on 10 July 2023.\u00b9\u00b3<\/p>\n <p class=\"body mandera-body\">Before that framework existed, three EU data protection authorities ruled on the issue, and we report only what each one decided. The Austrian DSB (decision dated 22 December 2021, announced 13 January 2022) ruled that a specific website's use of Google Analytics breached the GDPR because personal data was transferred to the US without an adequate level of protection.\u00b9\u2074 The French CNIL (10 February 2022) ordered a website operator to bring its use of Google Analytics into compliance, finding the US transfers insufficiently regulated.\u00b9\u2075 The Italian Garante (decision dated 9 June 2022) reached a comparable finding against a website operator (Caffeina Media S.r.l.).\u00b9\u2076 These decisions predate the Data Privacy Framework, and we draw no legal conclusion of our own here, only what those named authorities decided on those dates.<\/p>\n <\/div>\n <div>\n <p class=\"body mandera-body\" style=\"margin-top:0\">mandera's architecture answers the same question by removing it. There are no cookies, so there is no consent banner to design, and nothing for a visitor to accept or refuse. The IP address is dropped the moment a request arrives, for every visitor, not only for some regions. No visitor-derived identifier is generated at all. Data is stored in Germany, inside the EU, and never leaves it, so there is no US transfer to assess in the first place.<\/p>\n <p class=\"body mandera-body\">The difference is architectural rather than judgmental. With GA4 you manage a consent-and-transfer posture and keep it current as guidance evolves; with mandera there is nothing of that kind to manage, because the data that would need managing is never collected. Which approach fits is something your own compliance standards decide. Every signal we touch is laid out in our <a href=\"https:\/\/www.mandera.ai\/docs\/how-we-track\/\">how-we-track documentation<\/a>, with the full detail on our <a href=\"https:\/\/www.mandera.ai\/privacy\/\">privacy page<\/a>.<\/p>\n <\/div>\n <\/div>\n <\/div>\n <p class=\"soft center mandera-body\" style=\"margin-top:30px\">See our full <a href=\"https:\/\/www.mandera.ai\/privacy-compliance\/\" style=\"color:var(--teal2);text-decoration:none\">privacy & compliance page<\/a>, written for your legal team: hosting, sub-processors, data location, retention and your rights, on one page.<\/p>\n <\/div><\/section>\n\n \n <section><div class=\"wrap\">\n <h2 class=\"mandera-heading\">Pricing: free with a ceiling, or one flat price<\/h2>\n <div class=\"sumgrid\">\n <div>\n <p class=\"body mandera-body\">Google Analytics is free at the standard tier, and for most sites that is the whole story: in Google's own words, it \"gives you the tools, free of charge\".\u00b9\u00b9 The cost arrives at scale. Standard properties sample data above a 10 million event-level query quota, condense high-cardinality detail into an \"(other)\" row, and cap the free daily BigQuery export at 1 million events per day.\u2078 \u00b9\u2077 Removing those ceilings means upgrading to Google Analytics 360, for which Google publishes no public price and instead directs prospects to contact sales.\u00b9\u00b9 We will not put a number on Analytics 360, because Google does not.<\/p>\n <p class=\"body mandera-body\">mandera runs on a single flat subscription fee covering 1 million pageviews a month, a limit most sites never come close to. Inside that ceiling, your price stays put as traffic rises, so a visitor surge is nothing but good news. That single fee includes the full system: analytics, heatmaps, SEO rankings, and the AI engine with its opportunities, strategies and content. Weigh it not against a free analytics tool but against the whole stack it replaces, at a price you can read on one page instead of requesting from a sales team.<\/p>\n <\/div>\n <div class=\"blist\">\n <div><span class=\"ck\">\u2713<\/span> One flat fee, 1 million pageviews included<\/div>\n <div><span class=\"ck\">\u2713<\/span> Analytics, heatmaps and SEO included<\/div>\n <div><span class=\"ck\">\u2713<\/span> AI opportunities, strategies and content included<\/div>\n <div><span class=\"ck\">\u2713<\/span> A public price, not a sales quote<\/div>\n <div><span class=\"ck\">\u2713<\/span> Free trial with 10 high-impact opportunities<\/div>\n <\/div>\n <\/div>\n <\/div><\/section>\n\n \n <section style=\"padding-top:80px\"><div class=\"wrap\">\n <h2 class=\"mandera-heading center\" style=\"margin:0 auto 40px\">Moving from Google Analytics to mandera<\/h2>\n <div class=\"feat steps\">\n <div class=\"it\"><b>Add one line of code<\/b><span>Paste the mandera snippet into your site's head. Setup is roughly two minutes, with no account-property-stream-tag chain to work through, and data begins arriving immediately.<\/span><\/div>\n <div class=\"it\"><b>Run the two in parallel<\/b><span>mandera and Google Analytics have no conflict with each other. Let both run for a week or two and weigh what each shows you, on your own real traffic.<\/span><\/div>\n <div class=\"it\"><b>Expect small differences<\/b><span>The two define a visit differently and GA4's full reports aren't instant, so the absolute numbers won't match to the decimal. What really matters is that the trends and the sources agree.\u00b9\u2078<\/span><\/div>\n <div class=\"it\"><b>Cancel the old one when ready<\/b><span>Keep whichever tells you more. Once the opportunities and strategies prove their worth, drop the Google tag and the switch happens on its own.<\/span><\/div>\n <\/div>\n <\/div><\/section>\n\n \n <section style=\"padding:40px 0 0\">\n <div style=\"position:relative\">\n <div id=\"mandera-funnel\" data-default-zone=\"input\" data-active-button=\"\/product\/analytics\" style=\"height:92vh;min-height:820px;width:100%\"><\/div>\n <div class=\"funnelhead\"><div class=\"wrap center\">\n <h2 class=\"mandera-heading center\" style=\"margin-bottom:16px\">Analytics is just the start of the mandera growth system<\/h2>\n <p class=\"lead mandera-body\">Everything the analytics suite measures also feeds mandera's agentic engine, a deeply integrated, multilayered AI system that works automatically. The engine turns your data into growth opportunities and ready-to-use strategies. Hover any stage to see how it flows, or jump straight to another suite below.<\/p>\n <\/div><\/div>\n <div class=\"funnel-stages-m\">\n <div class=\"fstage\"><div class=\"fstage-top\">input<\/div><div class=\"fstage-items\">analytics suite<br>seo suite<br>context suite<\/div><\/div>\n <div class=\"fstage\"><div class=\"fstage-top\">compute<\/div><div class=\"fstage-items\">agentic engine<\/div><\/div>\n <div class=\"fstage\"><div class=\"fstage-top\">output<\/div><div class=\"fstage-items\">growth suite<\/div><\/div>\n <\/div>\n <\/div>\n <\/section>\n\n \n <div class=\"pbg-wrap\">\n <mandera-module name=\"mandera-particles\" class=\"pbg pbg--soft\"><\/mandera-module>\n <div class=\"pbg-content\">\n <section style=\"padding-top:0\"><div class=\"wrap\">\n <h2 class=\"mandera-heading center\" style=\"margin:0 auto 34px\">Frequently asked questions<\/h2>\n <div class=\"faq\" style=\"max-width:860px;margin:0 auto\">\n <div class=\"faq-item\">\n <button class=\"faq-q\" type=\"button\" aria-expanded=\"false\">Is Google Analytics a good tool?<svg class=\"faq-ico\" width=\"16\" height=\"16\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><polyline points=\"6 9 12 15 18 9\"\/><\/svg><\/button>\n <div class=\"faq-a\"><div class=\"faq-a-i\">Yes, genuinely. The standard version is free of charge in Google's own words, and it offers cross-platform event measurement, seven Explorations techniques including funnels and paths, native Google Ads integration, free raw export to BigQuery, and free predictive machine learning. If your job is to measure traffic and feed it into Google Ads, Google Analytics is a strong choice. This page is for anyone who wants their analytics to do more than tally, and to skip the cookie-consent overhead while doing it.<\/div><\/div>\n <\/div>\n <div class=\"faq-item\">\n <button class=\"faq-q\" type=\"button\" aria-expanded=\"false\">What does mandera do that Google Analytics does not?<svg class=\"faq-ico\" width=\"16\" height=\"16\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><polyline points=\"6 9 12 15 18 9\"\/><\/svg><\/button>\n <div class=\"faq-a\"><div class=\"faq-a-i\">Three things, plus a privacy posture. Click, scroll and mouse-movement heatmaps sit inside every page you track, just not something Google Analytics documents as a feature. Your SEO keyword rankings get pulled in automatically, week after week. And mandera's Agentic Engine builds your data into growth opportunities, strategies and ready-to-use content, a category Google places GA4 outside of, calling it a measurement product whose AI summarizes data rather than acting on it. On top of that, mandera uses no cookies and needs no consent banner.<\/div><\/div>\n <\/div>\n <div class=\"faq-item\">\n <button class=\"faq-q\" type=\"button\" aria-expanded=\"false\">What does Google Analytics do that mandera does not?<svg class=\"faq-ico\" width=\"16\" height=\"16\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><polyline points=\"6 9 12 15 18 9\"\/><\/svg><\/button>\n <div class=\"faq-a\"><div class=\"faq-a-i\">Several things, and they are real. Google Analytics measures apps as well as websites with one event model, integrates natively with Google Ads for conversions and remarketing, exports raw event data to BigQuery for free, and ships predictive machine learning for purchase, churn and revenue. If your work lives inside the Google advertising ecosystem, those integrations are hard to match. mandera is web analytics with a different mission: privacy by design, and an AI engine that acts on your data.<\/div><\/div>\n <\/div>\n <div class=\"faq-item\">\n <button class=\"faq-q\" type=\"button\" aria-expanded=\"false\">Can I run mandera and Google Analytics side by side?<svg class=\"faq-ico\" width=\"16\" height=\"16\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><polyline points=\"6 9 12 15 18 9\"\/><\/svg><\/button>\n <div class=\"faq-a\"><div class=\"faq-a-i\">Yes, without conflicts. Running both for a couple of weeks is the best way to compare. Expect small differences in absolute numbers, because the two tools define a visit differently and Google Analytics processes its full reports with some latency rather than in real time. What really matters is that the trends and the sources agree.<\/div><\/div>\n <\/div>\n <div class=\"faq-item\">\n <button class=\"faq-q\" type=\"button\" aria-expanded=\"false\">What happens to my Google Analytics history when I switch?<svg class=\"faq-ico\" width=\"16\" height=\"16\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><polyline points=\"6 9 12 15 18 9\"\/><\/svg><\/button>\n <div class=\"faq-a\"><div class=\"faq-a-i\">It stays exactly where it is. Switching to mandera does not touch, move or delete your Google Analytics data: your history remains in your Google Analytics account for as long as you keep it. mandera starts building its own record from the day you install it, so you begin a fresh history going forward, and running both in parallel for a while gives you an overlap to line the two up before you rely on mandera alone.<\/div><\/div>\n <\/div>\n <div class=\"faq-item\">\n <button class=\"faq-q\" type=\"button\" aria-expanded=\"false\">Does Google Analytics need a cookie consent banner?<svg class=\"faq-ico\" width=\"16\" height=\"16\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><polyline points=\"6 9 12 15 18 9\"\/><\/svg><\/button>\n <div class=\"faq-a\"><div class=\"faq-a-i\">Google's documentation states that GA4's tags use first-party cookies by default, and that it is the site owner's responsibility to understand the laws that affect them and to implement a consent banner or consent management platform where consent laws apply; its Consent Mode is designed to receive consent choices from such a banner. mandera, on the other hand, sets no cookies and gathers no personal data, so there's nothing to consent to and it needs no banner. Other services on your site, such as ad pixels, may still require consent regardless of which analytics you choose.<\/div><\/div>\n <\/div>\n <div class=\"faq-item\">\n <button class=\"faq-q\" type=\"button\" aria-expanded=\"false\">What is the GDPR situation with Google Analytics?<svg class=\"faq-ico\" width=\"16\" height=\"16\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><polyline points=\"6 9 12 15 18 9\"\/><\/svg><\/button>\n <div class=\"faq-a\"><div class=\"faq-a-i\">We report only facts, not a verdict. In 2022, before the EU-U.S. Data Privacy Framework existed, three EU data protection authorities ruled on specific websites' use of Google Analytics: the Austrian DSB (decision dated 22 December 2021), the French CNIL (10 February 2022) and the Italian Garante (decision dated 9 June 2022) each found that the website's use of Google Analytics breached the GDPR because data transferred to the US lacked an adequate level of protection. Since then, Google states that as of 1 September 2023 it relies on the EU-U.S. Data Privacy Framework for US transfers, whose adequacy decision the European Commission adopted on 10 July 2023. mandera avoids the question by design: no cookies, the IP dropped on arrival, no identifier, and data stored in Germany so it never leaves the EU. Whether GA4 fits your compliance standards is a decision for you and your own advisers.<\/div><\/div>\n <\/div>\n <\/div>\n <\/div><\/section>\n\n \n <section class=\"ctasec\"><div class=\"wrap center\">\n <h2 class=\"mandera-heading center\">See it on your own traffic<\/h2>\n <p class=\"lead mandera-body center\" style=\"margin-top:20px\">Subscribe to mandera and put the whole system to work on your growth. Your free trial includes 10 high-impact opportunities to get you started.<\/p>\n <a class=\"btn-outline\" href=\"https:\/\/www.mandera.ai\/pricing\/\">Start free trial<\/a>\n <\/div><\/section>\n\n <section style=\"padding-top:0\"><div class=\"wrap\">\n <p class=\"fnote\">Partial means the capability exists with a documented limit or condition: GA4's IP handling differs for EU\/CH\/UK versus other users\u00b2\u1d43; retention controls affect Explorations and funnels rather than aggregated reports\u00b3; predictive metrics require a minimum data volume\u2076; raw BigQuery export is free but capped and carries Google Cloud costs\u2078.<\/p>\n <p class=\"fnote\">Sources. \u00b9 GA4 cookie usage (support.google.com\/analytics\/answer\/11397207) \u00b7 \u00b2 \/ \u00b2\u1d43 EU-focused data and privacy (answer\/12017362) \u00b7 \u00b2\u1d47 IP usage for non-EU users (answer\/16871531) \u00b7 \u00b3 Data retention (answer\/7667196) \u00b7 \u2074 About events (answer\/9322688) \u00b7 \u2075 Get started with Explorations (answer\/7579450) \u00b7 \u2076 Predictive metrics (answer\/9846734) \u00b7 \u2077 Connect Google Ads (answer\/9379420) \u00b7 \u2078 BigQuery Export (answer\/9358801) \u00b7 \u2079 GA4 introduction and Intelligence (answer\/10089681, answer\/9356039) \u00b7 \u00b9\u2070 Set up the Google tag (developers.google.com\/tag-platform\/gtagjs\/install); Get started with Analytics (support.google.com\/analytics\/answer\/9306384) \u00b7 \u00b9\u00b9 Google Analytics product page and Analytics 360 (marketingplatform.google.com\/about\/analytics, support.google.com\/analytics\/answer\/14985986) \u00b7 \u00b9\u00b2 Introduction to user consent management (answer\/12329599) \u00b7 \u00b9\u00b3 Google international data transfers (business.safety.google\/adsdatatransfers); EU-U.S. DPF adequacy decision 10 July 2023 \u00b7 \u00b9\u2074 Austrian DSB decision, 22 December 2021 (noyb.eu) \u00b7 \u00b9\u2075 French CNIL, 10 February 2022 (cnil.fr) \u00b7 \u00b9\u2076 Italian Garante, 9 June 2022 (garanteprivacy.it) \u00b7 \u00b9\u2077 Data sampling (answer\/13331292) and Cardinality (answer\/12226705) \u00b7 \u00b9\u2078 Data freshness (answer\/11198161). Feature availability and limits may depend on plan.<\/p>\n <p class=\"stamp\" style=\"margin-top:14px\">Feature information verified on 14 June 2026, based on each provider's public documentation. Spotted something outdated? Point it out and we'll correct it.<br>Google, Google Analytics, GA4 and BigQuery are trademarks of Google LLC. mandera is not affiliated with Google.<\/p>\n <\/div><\/section>\n <\/div>\n <\/div>\n\n<\/div>\n\n<script>\nwindow.addEventListener('load', function () {\n var el = document.getElementById('mandera-funnel');\n if (el && window.initManderaFunnel) {\n var opts = {};\n var dz = el.getAttribute('data-default-zone'); if (dz) opts.defaultZone = dz;\n var ab = el.getAttribute('data-active-button'); if (ab) opts.activeButton = ab;\n window.initManderaFunnel(el, opts);\n }\n\n \/\/ Funnel-Links: auf die Marketing-URLs umschreiben (ohne \/product) + in neuem Tab \u00f6ffnen.\n \/\/ Slugs ggf. anpassen, falls die echten Seiten-URLs anders hei\u00dfen.\n (function () {\n var MAP = {\n 'analytics': 'https:\/\/www.mandera.ai\/analytics-suite\/',\n 'seo': 'https:\/\/www.mandera.ai\/seo-suite\/',\n 'context': 'https:\/\/www.mandera.ai\/context-suite\/',\n 'growth': 'https:\/\/www.mandera.ai\/growth-suite\/',\n 'agentic-engine': 'https:\/\/www.mandera.ai\/agentic-engine\/'\n };\n var root = document.getElementById('mandera-funnel');\n if (!root) return;\n function rewrite() {\n root.querySelectorAll('a[href]').forEach(function (a) {\n var m = (a.getAttribute('href') || '').match(\/\\\/product\\\/([a-z-]+)\/);\n if (m && MAP[m[1]]) {\n a.setAttribute('href', MAP[m[1]]);\n a.setAttribute('target', '_blank');\n a.setAttribute('rel', 'noopener noreferrer');\n }\n });\n }\n rewrite();\n [300, 800, 1500, 2500].forEach(function (t) { setTimeout(rewrite, t); });\n if (window.MutationObserver) new MutationObserver(rewrite).observe(root, { childList: true, subtree: true });\n })();\n\n \/\/ Counter count-up: animates each .num from 0 to its target when scrolled\n \/\/ into view. 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\n\n \n\n\n\n\nGoogle Analytics 4 alternative: mandera vs. GA4 (2026)<\/title>\n<meta property=\"og:title\" content=\"Google Analytics 4 alternative: mandera vs. GA4\" \/>\n<meta property=\"og:description\" content=\"An honest comparison: where Google Analytics 4 shines (free, powerful, deeply integrated), and where mandera goes further with no cookies, no consent banner, and an AI engine that acts on your data.\" \/>\n<meta property=\"og:type\" content=\"website\" \/>\n<meta name=\"description\" content=\"Looking for a Google Analytics alternative? An honest comparison of mandera vs. GA4: GA4 is free and powerful, mandera is cookieless with no consent banner and an AI engine that turns your data into growth.\" \/>\n\n\n<link rel=\"preconnect\" href=\"https:\/\/www.mandera.ai\">\n<link rel=\"stylesheet\" href=\"https:\/\/www.mandera.ai\/wp-content\/uploads\/oxygen\/font_styles\/custom_font_geist.css\">\n<link rel=\"stylesheet\" href=\"https:\/\/www.mandera.ai\/wp-content\/uploads\/oxygen\/css\/variables.css\">\n<link rel=\"stylesheet\" href=\"https:\/\/www.mandera.ai\/wp-content\/uploads\/mandera\/mandera-modules.css?v=3\">\n<script src=\"https:\/\/www.mandera.ai\/wp-content\/uploads\/mandera\/mandera-modules.js?v=3\" defer><\/script>\n<script src=\"https:\/\/www.mandera.ai\/wp-content\/uploads\/mandera\/mandera-home.js\" defer><\/script>\n\n<style>\n\n\/* \u2500\u2500 ALL page styles scoped under .mnd-page so nothing touches the host theme \u2500\u2500 *\/\n.mnd-page{\n --ink:#171717; --body:#737373; --muted:#a3a3a3; --line:#e5e5e5;\n --teal:#7BCFE5; 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the surrounding card is the frame *\/\n.mnd-page .embed{width:100%}\n.mnd-page mandera-module{display:block;width:100%}\n\/* Audience-Modul: interner Text auf Body-Farbe ziehen (Bundle-Override) *\/\n.mnd-page .mnd-aud-txt .blk p{color:#171717 !important}\n\/* summary: body left, bullets right *\/\n.mnd-page .sumgrid{display:grid;grid-template-columns:1.25fr 1fr;gap:72px;align-items:start;margin-top:32px}\n.mnd-page .blist{display:flex;flex-direction:column;gap:14px}\n.mnd-page .blist div{font-size:clamp(14px,1vw,16px) !important;font-weight:300;letter-spacing:.01em;line-height:1.8 !important;color:#171717;display:flex;gap:12px;align-items:flex-start}\n\/* teal dot bullet (matches the essentials list) \u2014 hides the \u2713 glyph via font-size:0 *\/\n.mnd-page .blist .ck{flex:0 0 auto;width:9px;height:9px;border-radius:999px;background:var(--teal);font-size:0;margin-top:8px}\n\/* counter *\/\n.mnd-page .counter{display:grid;grid-template-columns:repeat(4,1fr);gap:24px;text-align:center;padding:clamp(64px,9vw,100px) 0 0}\n.mnd-page .counter .num{font-size:52px;font-weight:200}\n.mnd-page .counter .lab{font-size:clamp(14px,1vw,16px);font-weight:300;letter-spacing:.01em;line-height:1.8;color:#171717;margin-top:4px}\n\/* boxed two-col story card: text left, module right.\n Rechts WENIGER Padding (24 statt 40), weil die Module rechts eine interne Zahlen-Spalte\n reservieren \u2192 so r\u00fcckt das Chart nach au\u00dfen und die Box wirkt links\/rechts ausgeglichen.\n Gilt nur auf Desktop \u2014 die Mobile-Media-Queries setzen wieder symmetrisches Padding. *\/\n.mnd-page .storycard{border:1px solid var(--line);border-radius:24px;background:#fff;padding:64px 24px 64px 40px;margin-top:var(--boxgap)}\n.mnd-page .storycard:first-child{margin-top:0}\n.mnd-page .row{display:grid;grid-template-columns:1fr 1.1fr;gap:48px;align-items:start}\n\/* Nur Sources\/Pages-Module: H\u00f6he an Inhalt anpassen + KEIN internes Card-Padding\n (sonst wirkt die Box rechts\/innen breiter gepolstert als links beim Text) *\/\n.mnd-page .storycard .embed [data-slot=\"card\"]{height:auto !important;padding:0 !important;min-height:300px !important}\n.mnd-page .storycard .embed [data-slot=\"card-content\"],\n.mnd-page .storycard .embed [data-slot=\"card-content\"] > *{padding-left:0 !important;padding-right:0 !important}\n.mnd-page .storycard .embed [data-slot=\"card-content\"]{padding:0 !important}\n\/* Module in Boxen: einheitliche Mindesth\u00f6he \u2192 luftigeres, gleichm\u00e4\u00dfiges Bild *\/\n.mnd-page .modcard [data-slot=\"card\"]{min-height:300px !important}\n\/* drop the module's own header (Pages all\/saved pill) so Sources + Pages match *\/\n.mnd-page .storycard .embed [data-slot=\"card-header\"]{display:none !important}\n.mnd-page .deflist{margin-top:16px}\n.mnd-page .deflist div{font-size:14px;color:var(--body);margin:7px 0}\n.mnd-page .deflist b{color:var(--ink);font-weight:500}\n\/* full-width module card: heading left + text right, module full-width below *\/\n.mnd-page .modcard{border:1px solid var(--line);border-radius:24px;background:#fff;padding:64px 40px;margin-top:var(--boxgap)}\n.mnd-page .modhead{display:grid;grid-template-columns:1fr 1.5fr;gap:48px;align-items:start}\n.mnd-page .modhead p{font-size:clamp(14px,1vw,16px) !important;font-weight:300;letter-spacing:.01em;line-height:1.8 !important;color:#171717;margin:0}\n.mnd-page .modembed{margin-top:26px}\n\/* user-flow box: zero side padding so the sankey gets the full box width\n (needs >1020px) and stops scrolling horizontally; heading keeps its inset *\/\n.mnd-page .modcard.ufcard{padding:0}\n.mnd-page .modcard.ufcard .modhead{padding:48px 40px 0}\n.mnd-page .modcard.ufcard .modembed{margin-top:18px}\n\/* climax \u2014 static \"ask mandera\" demo (no live module yet) *\/\n.mnd-page .demo{margin-top:30px;border:1px solid var(--line);border-radius:20px;background:var(--soft);padding:28px 30px;max-width:760px}\n.mnd-page .bubble-q{display:inline-block;background:#fff;border:1px solid var(--line);border-radius:16px 16px 16px 4px;padding:10px 16px;font-size:14px;color:var(--ink)}\n.mnd-page .bubble-a{margin-top:16px;font-size:14px;color:var(--body)}\n.mnd-page .opp{margin-top:16px;display:inline-flex;align-items:center;gap:8px;background:#fff;border:1px solid var(--line);border-radius:999px;padding:8px 16px;font-size:14px;color:var(--ink)}\n.mnd-page .opp .dot{width:8px;height:8px;border-radius:999px;background:linear-gradient(90deg,var(--teal),var(--violet))}\n\/* more features grid *\/\n.mnd-page .feat{display:grid;grid-template-columns:1fr 1fr;gap:34px 64px;margin:24px auto 0;max-width:900px}\n.mnd-page .feat .it{position:relative;padding-left:22px}\n.mnd-page .feat .it::before{content:\"\";position:absolute;left:0;top:7px;width:9px;height:9px;border-radius:999px;background:var(--teal)}\n.mnd-page .feat .it b{display:block;color:var(--ink);font-weight:500;font-size:clamp(14px,1vw,16px)}\n.mnd-page .feat .it span{display:block;font-size:clamp(14px,1vw,16px);font-weight:300;letter-spacing:.01em;line-height:1.8;color:#171717;margin-top:5px}\n\/* FAQ \u2014 Div-Akkordeon (Inhalt immer im DOM \u2192 grid-rows animiert zuverl\u00e4ssig, crawlbar) *\/\n.mnd-page .faq{max-width:860px;margin:0 auto}\n.mnd-page .faq-item{border-bottom:1px solid var(--line)}\n.mnd-page .faq-q{display:flex;justify-content:space-between;align-items:flex-start;gap:24px;width:100%;\n padding:18px 0;font-family:inherit;font-size:16px;color:var(--ink);font-weight:300;cursor:pointer;\n background:none;border:0;text-align:left;transition:color .2s var(--mandera-ease-out,ease)}\n\/* subtiles Hover\/Active-Feedback *\/\n.mnd-page .faq-q:hover{color:var(--teal)}\n.mnd-page .faq-q:hover .faq-ico{color:var(--teal)}\n.mnd-page .faq-item.open .faq-q{color:var(--teal)}\n\/* Inline-SVG-Pfeil im Markup \u2014 kein Font, \u00fcberall sichtbar, per currentColor f\u00e4rbbar *\/\n.mnd-page .faq-q .faq-ico{flex-shrink:0;display:block;width:16px;height:16px;margin-top:3px;color:var(--muted);stroke:currentColor;fill:none;transition:transform .3s cubic-bezier(.4,0,.2,1),color .2s ease}\n.mnd-page .faq-item.open .faq-q .faq-ico{transform:rotate(180deg);color:var(--teal)}\n\/* Accordion via grid-template-rows (rein CSS, ruckelfrei, kein H\u00f6hen-Messen) *\/\n.mnd-page .faq .faq-a{display:grid;grid-template-rows:minmax(0,0fr);overflow:hidden;transition:grid-template-rows .35s cubic-bezier(.4,0,.2,1)}\n.mnd-page .faq-item.open .faq-a{grid-template-rows:minmax(0,1fr)}\n.mnd-page .faq .faq-a-i{overflow:hidden;min-height:0;font-size:clamp(14px,1vw,16px);color:#171717;padding:0 0 18px;max-width:740px}\n.mnd-page .faq-item.open .faq-a-i{padding-top:0}\n.mnd-page .faq a{color:var(--teal2);text-decoration:none}\n\/* cta *\/\n.mnd-page .cta{background:var(--soft);border-radius:24px;padding:64px 24px;text-align:center}\n.mnd-page .btn{display:inline-block;margin-top:22px;background:linear-gradient(90deg,#7bcfe5,#99c4e0);\n color:#fff;border-radius:999px;padding:13px 30px;font-size:14px;font-weight:500;text-decoration:none}\n\/* CTA-Sektion: bricht bewusst das Standard-Section-Padding \u2014\n min 50vh, Inhalt vertikal zentriert. Unten DOPPELTES Padding (240), weil oben\n das FAQ-Section-Padding (120) + CTA-top (120) = 240 stehen \u2192 Abstand FAQ\u2194CTA = CTA\u2194Footer.\n Auf kleinen Screens nur fixes Padding (kein vh). *\/\n.mnd-page .ctasec{min-height:50vh;display:flex;flex-direction:column;justify-content:center;padding:120px 0 240px}\n\/* outline CTA button (matches the design) *\/\n.mnd-page .btn-outline{display:inline-block;margin-top:32px;border:1px solid var(--line);color:var(--ink);\n background:rgba(255,255,255,.7);border-radius:999px;padding:9px 22px;font-size:14px;text-decoration:none;\n transition:border-color .2s,box-shadow .2s}\n.mnd-page .btn-outline:hover{border-color:var(--teal);box-shadow:0 3px 14px rgba(123,207,229,.20)}\n\/* particle background layer: a <mandera-module name=\"mandera-particles\"> sits behind a section *\/\n.mnd-page .pbg-wrap{position:relative}\n.mnd-page .pbg{position:absolute;inset:0;z-index:0;pointer-events:none}\n\/* FAQ\/CTA-Partikel nur leicht zur\u00fcckgenommen \u2014 sonst wie der Hero *\/\n.mnd-page .pbg--soft{opacity:.75}\n\/* Funnel-Labels (suite-Namen, input\/compute\/output) durchg\u00e4ngig klein *\/\n.mnd-page #mandera-funnel, .mnd-page #mandera-funnel *{text-transform:lowercase !important}\n.mnd-page .pbg-content{position:relative;z-index:1}\n\/* \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 MOBILE \/ TABLET \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 *\/\n@media(max-width:820px){\n \/* less vertical air, tighter side gutter so content gets more width *\/\n .mnd-page{--boxgap:44px}\n .mnd-page section{padding:80px 0}\n .mnd-page .wrap{padding:0 16px}\n \/* stack every two-col grid *\/\n .mnd-page .sumgrid,.mnd-page .row,.mnd-page .modhead,.mnd-page .feat,.mnd-page .duo{grid-template-columns:1fr;gap:22px}\n .mnd-page .counter{grid-template-columns:1fr 1fr;gap:20px;padding:44px 0 0}\n \/* headings scale down *\/\n .mnd-page h1{font-size:32px}\n .mnd-page h2{font-size:27px}\n .mnd-page h3{font-size:20px}\n \/* hero: Vars \u00fcberschreiben \u2014 Header kleiner, Modul ragt weniger rein *\/\n .mnd-page{--peek:110px;--headerpad:64px;--herogap:40px}\n .mnd-page .hero{min-height:620px}\n .mnd-page .hero h1{max-width:none}\n \/* BOXES: vertikal\/seitlich gleichm\u00e4\u00dfig, Module ohne erzwungene Mindesth\u00f6he *\/\n .mnd-page .storycard,.mnd-page .modcard{padding:40px 18px}\n .mnd-page .modcard [data-slot=\"card\"],.mnd-page .storycard .embed [data-slot=\"card\"]{min-height:0 !important}\n .mnd-page .modcard.ufcard{padding:0}\n .mnd-page .modcard.ufcard .modhead{padding:40px 18px 0}\n .mnd-page .cta{padding:48px 18px}\n \/* nav: only logo + menu remain (pills hidden), tighten gutter *\/\n .mnd-page .mnav{padding:14px 18px}\n \/* CTA: auf kleinen Screens fixes Padding statt 80vh-Zentrierung *\/\n .mnd-page .ctasec{min-height:0;padding:80px 0 160px}\n \/* funnel heading: a touch higher + readable on narrow screens *\/\n .mnd-page .funnelhead{top:9%}\n .mnd-page #mandera-funnel{min-height:680px !important;height:80vh !important}\n \/* Funnel-Logo auf Mobil etwas verkleinern (Engine rendert .mh-glowing-logo zentriert) *\/\n .mnd-page #mandera-funnel .mh-glowing-logo{transform:scale(.7);transform-origin:center center}\n}\n\/* \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 SMALL PHONES \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 *\/\n@media(max-width:480px){\n .mnd-page .wrap{padding:0 13px}\n .mnd-page section{padding:60px 0}\n .mnd-page h1{font-size:29px}\n .mnd-page h2{font-size:24px}\n \/* boxes: vertikal luftig, seitlich knapp damit Charts atmen *\/\n .mnd-page .storycard,.mnd-page .modcard{padding:32px 14px;border-radius:18px}\n .mnd-page .modcard.ufcard .modhead{padding:32px 14px 0}\n .mnd-page .cta{padding:40px 14px;border-radius:18px}\n .mnd-page .counter .num{font-size:34px}\n .mnd-page{--peek:90px;--headerpad:64px;--herogap:32px}\n .mnd-page .hero{min-height:560px}\n .mnd-page .ctasec{padding:60px 0 120px}\n}\n\n\n\/* \u2500\u2500 Robustheits-Guards: Partikel-Canvas darf NIE die Seitenbreite treiben \u2500\u2500 *\/\n.mnd-page{overflow-x:clip}\n.mnd-page .pbg{position:absolute;inset:0;z-index:0;pointer-events:none;overflow:hidden;display:block;width:100%}\n.mnd-page .pbg canvas{width:100% !important;height:100% !important}\n\n\/* \u2500\u2500 COMPARE-spezifische Erg\u00e4nzungen (Token-basiert, gleiche Scope-Disziplin) \u2500\u2500 *\/\n.mnd-page .cmp-duo{display:grid;grid-template-columns:1fr 1fr;gap:var(--mandera-space-md,28px);margin-top:36px}\n.mnd-page .cmp-duo .cdcard{border:1px solid var(--mandera-border,#E5E5E5);border-radius:var(--mandera-radius-lg,16px);padding:28px 30px;background:#fff}\n.mnd-page .cmp-duo .cdcard.m{border-color:var(--mandera-teal-light,#A7D0E4);background:var(--mandera-teal-bg,rgba(123,207,229,0.05))}\n.mnd-page .cmp-duo .cdcard h3{letter-spacing:0;line-height:1.3;margin:0;color:var(--mandera-text,#171717)}\n.mnd-page .cmp-duo .cdcard ul{list-style:none;margin:14px 0 0;display:flex;flex-direction:column;gap:10px;padding:0}\n.mnd-page .cmp-duo .cdcard li{font-size:clamp(14px,1vw,16px);font-weight:300;line-height:1.6;color:var(--mandera-text,#171717);position:relative;padding-left:20px}\n.mnd-page .cmp-duo .cdcard li::before{content:\"\";position:absolute;left:2px;top:9px;width:7px;height:7px;border-radius:999px;background:var(--mandera-text-muted,#A3A3A3)}\n.mnd-page .cmp-duo .cdcard.m li::before{background:var(--mandera-teal,#7BCFE5)}\n.mnd-page .cmp-scroll{overflow-x:auto;-webkit-overflow-scrolling:touch;margin-top:28px}\n.mnd-page table.cmp{width:100%;min-width:640px;border-collapse:collapse;table-layout:fixed;font-size:clamp(14px,1vw,15px);font-weight:300}\n.mnd-page table.cmp th,.mnd-page table.cmp td{text-align:left;padding:13px 16px;border-bottom:1px solid var(--mandera-border,#E5E5E5);vertical-align:top;line-height:1.55}\n.mnd-page table.cmp th{font-weight:500;color:var(--mandera-text,#171717)}\n.mnd-page table.cmp th:nth-child(2){color:var(--mandera-teal,#7BCFE5)}\n.mnd-page table.cmp td:first-child,.mnd-page table.cmp th:first-child{color:var(--mandera-text,#171717);width:34%}\n.mnd-page table.cmp th:nth-child(2),.mnd-page table.cmp th:nth-child(3){width:33%}\n.mnd-page table.cmp .grp td{padding-top:30px;color:var(--mandera-text-muted,#A3A3A3);font-weight:300;border-bottom:none}\n.mnd-page table.cmp .y{color:var(--mandera-teal,#7BCFE5);font-weight:500}\n.mnd-page table.cmp td.na, .mnd-page table.cmp .n{color:var(--mandera-text-muted,#A3A3A3)}\n.mnd-page table.cmp .no{color:#C4C4C4;font-size:13px;margin-right:2px}\n.mnd-page .fnote{font-size:13px;color:var(--mandera-text-muted,#A3A3A3);margin-top:18px;max-width:860px;font-weight:300}\n.mnd-page .stamp{font-size:13px;color:var(--mandera-text-muted,#A3A3A3);margin-top:10px;font-weight:300}\n.mnd-page .cmp-hint{display:none}\n@media(max-width:820px){\n .mnd-page .cmp-duo{grid-template-columns:1fr;gap:18px}\n .mnd-page table.cmp{min-width:600px}\n .mnd-page table.cmp th,.mnd-page table.cmp td{padding:10px 8px}\n .mnd-page table.cmp td:first-child,.mnd-page table.cmp th:first-child{width:140px;min-width:140px}\n .mnd-page .cmp-hint{display:block;font-size:12px;color:var(--mandera-text-muted,#A3A3A3);text-align:right;margin:10px 4px 0}\n}\n\/* Zeilen-Hover: Lesehilfe f\u00fcr die breite Tabelle, gleiche Farbe wie die Modul-Tabellen (neutral-50\/50) *\/\n.mnd-page table.cmp tr:not(.grp):hover td{background:rgba(250,250,250,0.5)}\n\/* Text-only-Karten: h3 volle Breite, darunter zwei Textspalten *\/\n.mnd-page .tcols{display:grid;grid-template-columns:1fr 1fr;gap:48px;margin-top:22px;align-items:start}\n@media(max-width:820px){.mnd-page .tcols{grid-template-columns:1fr;gap:16px}}\n\/* Switching-Steps: einspaltige Liste, untereinander, mittig *\/\n.mnd-page .feat.steps{grid-template-columns:1fr;max-width:640px;margin-left:auto;margin-right:auto;align-items:start;row-gap:var(--mandera-space-md,28px)}\n.mnd-page .feat.steps .it b{line-height:1.5}\n.mnd-page .feat.steps .it span{margin-top:var(--mandera-space-xs,8px)}\n\/* kwcard (Live-Muster seo-suite): Modul-Grafik mit wenig Padding randb\u00fcndig *\/\n.mnd-page .kwcard .modembed{margin-left:-28px;margin-right:-28px}\n@media(max-width:820px){.mnd-page .kwcard .modembed{margin-left:-6px;margin-right:-6px}}\n<\/style>\n<\/head>\n<body>\n\n<div class=\"mnd-page\">\n\n \n\n \n <div class=\"pbg-wrap\">\n <mandera-module name=\"mandera-particles\" class=\"pbg\"><\/mandera-module>\n <div class=\"hero pbg-content\">\n <div class=\"hero-center\">\n <div class=\"hero-copy\">\n <h1 class=\"mandera-heading mandera-heading--display\">The Google Analytics alternative<br>that does more than measure<\/h1>\n <p class=\"lead mandera-body\">Google Analytics is free, powerful, and almost everywhere. This page takes that as given and asks what comes next: an analytics tool that also acts on your traffic, with no cookie banner to maintain and no data leaving the EU.<\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n\n \n <section class=\"chartsection\"><div class=\"wrap\">\n <div class=\"modcard\" style=\"margin-top:0\">\n <div class=\"cmp-hint\">swipe to compare \u2192<\/div>\n <div class=\"cmp-scroll\"><table class=\"cmp\">\n <tr><th> <\/th><th>mandera<\/th><th>Google Analytics 4<\/th><\/tr>\n <tr class=\"grp\"><td colspan=\"3\">Privacy & measurement<\/td><\/tr>\n <tr><td>Cookieless by default (no consent banner required)<\/td><td><span class=\"y\">\u2713<\/span> no cookies, no banner<\/td><td class=\"na\"><span class=\"no\">\u2715<\/span> first-party cookies by default; Google directs you to deploy a consent banner where consent laws apply\u00b9<\/td><\/tr>\n <tr><td>IP address dropped on arrival<\/td><td><span class=\"y\">\u2713<\/span> dropped for everyone, no identifier kept<\/td><td>Partial: for EU, Switzerland and UK users Google states it does not log or store the IP; for other users the wording is \"discards raw IP addresses after use\"\u00b2\u1d43<\/td><\/tr>\n <tr><td>Data retention controls<\/td><td>Held in Germany\/EU under one policy<\/td><td>Partial: standard properties offer 2 or 14 months; the setting affects Explorations and funnels, not standard aggregated reports\u00b3<\/td><\/tr>\n <tr><td>EU hosting<\/td><td><span class=\"y\">\u2713<\/span> Germany<\/td><td>EU\/CH\/UK servers used at collection for those users; processing on Google's global infrastructure\u00b2<\/td><\/tr>\n <tr class=\"grp\"><td colspan=\"3\">Analytics<\/td><\/tr>\n <tr><td>Traffic, sources, pages<\/td><td><span class=\"y\">\u2713<\/span><\/td><td><span class=\"y\">\u2713<\/span><\/td><\/tr>\n <tr><td>Event-based cross-platform measurement (web + app)<\/td><td>Web analytics<\/td><td><span class=\"y\">\u2713<\/span> one event model across web, Android and iOS\u2074<\/td><\/tr>\n <tr><td>Advanced exploratory analysis (funnels, paths, cohorts)<\/td><td>Partial: aggregated User Flow map, no funnels or cohorts<\/td><td><span class=\"y\">\u2713<\/span> seven Explorations techniques, including Funnel and Path\u2075<\/td><\/tr>\n <tr><td>Built-in predictive AI metrics<\/td><td class=\"na\"><span class=\"no\">\u2715<\/span> different focus<\/td><td>Partial: purchase, churn and revenue prediction, with a 1,000-returning-user data bar\u2076<\/td><\/tr>\n <tr><td>Native Google Ads \/ ad-stack integration<\/td><td class=\"na\"><span class=\"no\">\u2715<\/span><\/td><td><span class=\"y\">\u2713<\/span> conversions, remarketing audiences, Ads data in reports\u2077<\/td><\/tr>\n <tr><td>Raw event-level data export (BigQuery)<\/td><td class=\"na\"><span class=\"no\">\u2715<\/span><\/td><td>Partial: free, but standard daily export is capped at 1 million events per day, and BigQuery incurs Google Cloud costs\u2078<\/td><\/tr>\n <tr class=\"grp\"><td colspan=\"3\">Beyond traffic counting<\/td><\/tr>\n <tr><td>Heatmaps (click, scroll, mouse)<\/td><td><span class=\"y\">\u2713<\/span> built in, every page<\/td><td class=\"na\"><span class=\"no\">\u2715<\/span> not a documented GA4 feature\u2079<\/td><\/tr>\n <tr><td>Your SEO rankings, retrieved automatically<\/td><td><span class=\"y\">\u2713<\/span> weekly, zero setup<\/td><td class=\"na\"><span class=\"no\">\u2715<\/span> not a documented GA4 feature\u2079<\/td><\/tr>\n <tr><td>AI-discovered growth opportunities<\/td><td><span class=\"y\">\u2713<\/span><\/td><td class=\"na\"><span class=\"no\">\u2715<\/span> GA4 AI summarizes data, it does not generate opportunities\u2079<\/td><\/tr>\n <tr><td>AI content writing \/ co-creation<\/td><td><span class=\"y\">\u2713<\/span><\/td><td class=\"na\"><span class=\"no\">\u2715<\/span> not a documented GA4 feature\u2079<\/td><\/tr>\n <tr><td>Brand Memory: learns your business<\/td><td><span class=\"y\">\u2713<\/span><\/td><td class=\"na\"><span class=\"no\">\u2715<\/span> not a documented GA4 feature\u2079<\/td><\/tr>\n <tr class=\"grp\"><td colspan=\"3\">Setup & platform<\/td><\/tr>\n <tr><td>Code-free \/ script-only setup<\/td><td><span class=\"y\">\u2713<\/span> one snippet, about two minutes<\/td><td class=\"na\"><span class=\"no\">\u2715<\/span> four-stage setup; gtag.js snippet on every page; Google suggests enlisting a developer\u00b9\u2070<\/td><\/tr>\n <tr><td>Pricing model<\/td><td>One flat price, 1 million pageviews per month included<\/td><td>Standard tier free of charge; higher limits require Analytics 360, for which Google publishes no public price and directs you to sales\u00b9\u00b9<\/td><\/tr>\n <\/table><\/div>\n <\/div>\n <\/div><\/section>\n\n \n <section><div class=\"wrap\">\n <h2 class=\"mandera-heading center\" style=\"margin:0 auto\">The short version<\/h2>\n <div class=\"cmp-duo\">\n <div class=\"cdcard\">\n <h3>Choose Google Analytics if you want<\/h3>\n <ul>\n <li>a free, powerful analytics tool, in Google's own words \"free of charge\"\u00b9\u00b9<\/li>\n <li>deep, native integration with Google Ads and free raw event export to BigQuery\u2077 \u2078<\/li>\n <li>cross-platform event measurement across web and apps, and you have the dev resources to set it up\u00b9\u2070<\/li>\n <\/ul>\n <\/div>\n <div class=\"cdcard m\">\n <h3>Choose mandera if you want<\/h3>\n <ul>\n <li>privacy by design with no cookies and no consent banner to manage on your analytics<\/li>\n <li>a system that acts on your data, not one that only measures it<\/li>\n <li>simplicity and one flat price, with 1 million pageviews per month included<\/li>\n <\/ul>\n <\/div>\n <\/div>\n <p class=\"soft center mandera-body\" style=\"margin-top:28px\">If your requirement is \"measure my traffic, free, and feed it into Google Ads\", you can stop reading here and pick Google Analytics. Honestly. The rest of this page speaks to anyone who wants more than a tally from their analytics, minus the cookie-consent overhead.<\/p>\n <\/div><\/section>\n\n \n <section><div class=\"wrap\">\n <h2 class=\"mandera-heading\">Where Google Analytics shines<\/h2>\n <div class=\"sumgrid\">\n <div>\n <p class=\"body mandera-body\">Google Analytics earned its place as the default. The standard version is, in Google's own words, \"free of charge\", and at that price it delivers cross-platform event-based measurement across web, Android and iOS, real-time and overview reporting, and seven self-service Explorations techniques that include funnel and path analysis.\u2074 \u2075 \u00b9\u00b9 That is a lot of capable analysis for no licence fee.<\/p>\n <p class=\"body mandera-body\">It also integrates with the rest of Google like nothing else can. GA4 links natively to Google Ads, so you can create conversions from key events, export remarketing audiences across Search, Display and YouTube, and read Ads data inside your reports.\u2077 It includes free raw, event-level export to BigQuery, which was a paid Analytics 360 feature in Universal Analytics.\u2078 And it ships free machine learning: predictive metrics for purchase, churn and revenue, plus plain-language generated insights.\u2076 If that is your job to be done, Google Analytics does it well, and we would rather you chose the right tool than the louder page.<\/p>\n <\/div>\n <div class=\"blist\">\n <div><span class=\"ck\">\u2713<\/span> Free at the standard tier, in Google's own words\u00b9\u00b9<\/div>\n <div><span class=\"ck\">\u2713<\/span> Cross-platform event model: web, Android, iOS\u2074<\/div>\n <div><span class=\"ck\">\u2713<\/span> Seven Explorations techniques, including funnels and paths\u2075<\/div>\n <div><span class=\"ck\">\u2713<\/span> Native Google Ads integration and remarketing\u2077<\/div>\n <div><span class=\"ck\">\u2713<\/span> Free raw event export to BigQuery\u2078<\/div>\n <div><span class=\"ck\">\u2713<\/span> Free predictive ML: purchase, churn, revenue\u2076<\/div>\n <\/div>\n <\/div>\n <\/div><\/section>\n\n \n <section style=\"padding-bottom:32px\"><div class=\"wrap center\">\n <h2 class=\"mandera-heading center\" style=\"margin:0 auto\">Where mandera goes further<\/h2>\n <p class=\"soft center mandera-body\">Everything below is a live demo, not a screenshot. Click around.<\/p>\n <\/div><\/section>\n\n <section style=\"padding-top:0\"><div class=\"wrap\">\n\n <div class=\"modcard\" style=\"margin-top:0\">\n <div class=\"modhead\">\n <h3>The same straightforward traffic answers, banner-free<\/h3>\n <p class=\"mandera-body\">Let's start with the fundamentals. The things you open Google Analytics for, like traffic over time, page views, visit duration, sources and top pages, mandera answers just as calmly, with no cookie and no consent prompt in the way. This is the minimum, not the marketing.<\/p>\n <\/div>\n <div class=\"modembed embed\"><mandera-module name=\"analytics-overview\"><\/mandera-module><\/div>\n <\/div>\n\n <div class=\"modcard ufcard\">\n <div class=\"modhead\">\n <h3>See the paths visitors actually take<\/h3>\n <p class=\"mandera-body\">GA4 gives you Path and Funnel explorations to study journeys.\u2075 mandera's User Flow goes another way: it lays out real, aggregated journeys through your site, where visitors enter, where they move next, where they leave, with no funnel steps to set up and nobody tracked individually. You can spot the detours nobody planned for, and the precise pages where journeys trail off.<\/p>\n <\/div>\n <div class=\"modembed embed\"><mandera-module name=\"analytics-user-flow\"><\/mandera-module><\/div>\n <\/div>\n\n <div class=\"storycard\">\n <h3>Heatmaps in, recordings out<\/h3>\n <div class=\"tcols\">\n <div>\n <p class=\"body mandera-body\" style=\"margin-top:0\">Every page you track ships with click, scroll and mouse-movement heatmaps built in, with no separate tool, no separate script, no separate invoice. Heatmaps aren't a documented Google Analytics feature.\u2079 With mandera you can see where visitors click, how far down they read, and which areas hold their attention.<\/p>\n <\/div>\n <div>\n <p class=\"body mandera-body\" style=\"margin-top:0\">There's no session recording here, and that's by design. Trailing one individual visitor across your site is the most privacy-invasive thing behaviour tools do, and it simply doesn't belong in a privacy-first product. Aggregated heat, yes. Surveillance replays, no.<\/p>\n <\/div>\n <\/div>\n <\/div>\n\n <div class=\"modcard\">\n <h3>And then the system goes to work for you<\/h3>\n <div class=\"tcols\">\n <div>\n <p class=\"body mandera-body\" style=\"margin-top:0\">Here the comparison steps outside Google Analytics' category. Google scopes GA4 to \"measurement\", and its AI summarizes and explains your data in plain language; it does not generate growth opportunities, write content, or build strategy.\u2079<\/p>\n <\/div>\n <div>\n <p class=\"body mandera-body\" style=\"margin-top:0\">mandera starts where measurement ends: its Agentic Engine reads your traffic, your rankings and your site, surfaces the growth opportunities hiding in them, and helps you turn each one into a strategy with ready-to-use content. Every change to your site passes through your approval first. Knowing your numbers and actually growing them are two different things, and mandera lives in the second.<\/p>\n <\/div>\n <\/div>\n <div class=\"modembed embed\"><mandera-module name=\"growth-opportunities\"><\/mandera-module><\/div>\n <\/div>\n\n <\/div><\/section>\n\n \n <section style=\"padding-top:0\"><div class=\"wrap\">\n <div class=\"storycard\">\n <h3>The privacy approach, in detail<\/h3>\n <p class=\"soft mandera-body\" style=\"margin:8px 0 0\">Here is the most legally sensitive part of the comparison, stated only with each party's published facts.<\/p>\n <div class=\"tcols\">\n <div>\n <p class=\"body mandera-body\" style=\"margin-top:0\">By Google's own documentation, GA4's JavaScript tags use first-party cookies by default to distinguish unique users and sessions, and Google directs site owners to deploy a consent banner or consent management platform where consent laws apply.\u00b9 \u00b9\u00b2 For IP addresses, Google states that for EU, Switzerland and UK users it does not log or store the IP and drops it before logging, using EU\/CH\/UK servers at collection; for other users the wording is weaker, that it \"discards raw IP addresses after use\".\u00b2\u1d43 \u00b2\u1d47 For transfers of data to the US, Google states that as of 1 September 2023 it relies on the EU-U.S. Data Privacy Framework, whose adequacy decision the European Commission adopted on 10 July 2023.\u00b9\u00b3<\/p>\n <p class=\"body mandera-body\">Before that framework existed, three EU data protection authorities ruled on the issue, and we report only what each one decided. The Austrian DSB (decision dated 22 December 2021, announced 13 January 2022) ruled that a specific website's use of Google Analytics breached the GDPR because personal data was transferred to the US without an adequate level of protection.\u00b9\u2074 The French CNIL (10 February 2022) ordered a website operator to bring its use of Google Analytics into compliance, finding the US transfers insufficiently regulated.\u00b9\u2075 The Italian Garante (decision dated 9 June 2022) reached a comparable finding against a website operator (Caffeina Media S.r.l.).\u00b9\u2076 These decisions predate the Data Privacy Framework, and we draw no legal conclusion of our own here, only what those named authorities decided on those dates.<\/p>\n <\/div>\n <div>\n <p class=\"body mandera-body\" style=\"margin-top:0\">mandera's architecture answers the same question by removing it. There are no cookies, so there is no consent banner to design, and nothing for a visitor to accept or refuse. The IP address is dropped the moment a request arrives, for every visitor, not only for some regions. No visitor-derived identifier is generated at all. Data is stored in Germany, inside the EU, and never leaves it, so there is no US transfer to assess in the first place.<\/p>\n <p class=\"body mandera-body\">The difference is architectural rather than judgmental. With GA4 you manage a consent-and-transfer posture and keep it current as guidance evolves; with mandera there is nothing of that kind to manage, because the data that would need managing is never collected. Which approach fits is something your own compliance standards decide. Every signal we touch is laid out in our <a href=\"https:\/\/www.mandera.ai\/docs\/how-we-track\/\">how-we-track documentation<\/a>, with the full detail on our <a href=\"https:\/\/www.mandera.ai\/privacy\/\">privacy page<\/a>.<\/p>\n <\/div>\n <\/div>\n <\/div>\n <p class=\"soft center mandera-body\" style=\"margin-top:30px\">See our full <a href=\"https:\/\/www.mandera.ai\/privacy-compliance\/\" style=\"color:var(--teal2);text-decoration:none\">privacy & compliance page<\/a>, written for your legal team: hosting, sub-processors, data location, retention and your rights, on one page.<\/p>\n <\/div><\/section>\n\n \n <section><div class=\"wrap\">\n <h2 class=\"mandera-heading\">Pricing: free with a ceiling, or one flat price<\/h2>\n <div class=\"sumgrid\">\n <div>\n <p class=\"body mandera-body\">Google Analytics is free at the standard tier, and for most sites that is the whole story: in Google's own words, it \"gives you the tools, free of charge\".\u00b9\u00b9 The cost arrives at scale. Standard properties sample data above a 10 million event-level query quota, condense high-cardinality detail into an \"(other)\" row, and cap the free daily BigQuery export at 1 million events per day.\u2078 \u00b9\u2077 Removing those ceilings means upgrading to Google Analytics 360, for which Google publishes no public price and instead directs prospects to contact sales.\u00b9\u00b9 We will not put a number on Analytics 360, because Google does not.<\/p>\n <p class=\"body mandera-body\">mandera runs on a single flat subscription fee covering 1 million pageviews a month, a limit most sites never come close to. Inside that ceiling, your price stays put as traffic rises, so a visitor surge is nothing but good news. That single fee includes the full system: analytics, heatmaps, SEO rankings, and the AI engine with its opportunities, strategies and content. Weigh it not against a free analytics tool but against the whole stack it replaces, at a price you can read on one page instead of requesting from a sales team.<\/p>\n <\/div>\n <div class=\"blist\">\n <div><span class=\"ck\">\u2713<\/span> One flat fee, 1 million pageviews included<\/div>\n <div><span class=\"ck\">\u2713<\/span> Analytics, heatmaps and SEO included<\/div>\n <div><span class=\"ck\">\u2713<\/span> AI opportunities, strategies and content included<\/div>\n <div><span class=\"ck\">\u2713<\/span> A public price, not a sales quote<\/div>\n <div><span class=\"ck\">\u2713<\/span> Free trial with 10 high-impact opportunities<\/div>\n <\/div>\n <\/div>\n <\/div><\/section>\n\n \n <section style=\"padding-top:80px\"><div class=\"wrap\">\n <h2 class=\"mandera-heading center\" style=\"margin:0 auto 40px\">Moving from Google Analytics to mandera<\/h2>\n <div class=\"feat steps\">\n <div class=\"it\"><b>Add one line of code<\/b><span>Paste the mandera snippet into your site's head. Setup is roughly two minutes, with no account-property-stream-tag chain to work through, and data begins arriving immediately.<\/span><\/div>\n <div class=\"it\"><b>Run the two in parallel<\/b><span>mandera and Google Analytics have no conflict with each other. Let both run for a week or two and weigh what each shows you, on your own real traffic.<\/span><\/div>\n <div class=\"it\"><b>Expect small differences<\/b><span>The two define a visit differently and GA4's full reports aren't instant, so the absolute numbers won't match to the decimal. What really matters is that the trends and the sources agree.\u00b9\u2078<\/span><\/div>\n <div class=\"it\"><b>Cancel the old one when ready<\/b><span>Keep whichever tells you more. Once the opportunities and strategies prove their worth, drop the Google tag and the switch happens on its own.<\/span><\/div>\n <\/div>\n <\/div><\/section>\n\n \n <section style=\"padding:40px 0 0\">\n <div style=\"position:relative\">\n <div id=\"mandera-funnel\" data-default-zone=\"input\" data-active-button=\"\/product\/analytics\" style=\"height:92vh;min-height:820px;width:100%\"><\/div>\n <div class=\"funnelhead\"><div class=\"wrap center\">\n <h2 class=\"mandera-heading center\" style=\"margin-bottom:16px\">Analytics is just the start of the mandera growth system<\/h2>\n <p class=\"lead mandera-body\">Everything the analytics suite measures also feeds mandera's agentic engine, a deeply integrated, multilayered AI system that works automatically. The engine turns your data into growth opportunities and ready-to-use strategies. Hover any stage to see how it flows, or jump straight to another suite below.<\/p>\n <\/div><\/div>\n <div class=\"funnel-stages-m\">\n <div class=\"fstage\"><div class=\"fstage-top\">input<\/div><div class=\"fstage-items\">analytics suite<br>seo suite<br>context suite<\/div><\/div>\n <div class=\"fstage\"><div class=\"fstage-top\">compute<\/div><div class=\"fstage-items\">agentic engine<\/div><\/div>\n <div class=\"fstage\"><div class=\"fstage-top\">output<\/div><div class=\"fstage-items\">growth suite<\/div><\/div>\n <\/div>\n <\/div>\n <\/section>\n\n \n <div class=\"pbg-wrap\">\n <mandera-module name=\"mandera-particles\" class=\"pbg pbg--soft\"><\/mandera-module>\n <div class=\"pbg-content\">\n <section style=\"padding-top:0\"><div class=\"wrap\">\n <h2 class=\"mandera-heading center\" style=\"margin:0 auto 34px\">Frequently asked questions<\/h2>\n <div class=\"faq\" style=\"max-width:860px;margin:0 auto\">\n <div class=\"faq-item\">\n <button class=\"faq-q\" type=\"button\" aria-expanded=\"false\">Is Google Analytics a good tool?<svg class=\"faq-ico\" width=\"16\" height=\"16\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><polyline points=\"6 9 12 15 18 9\"\/><\/svg><\/button>\n <div class=\"faq-a\"><div class=\"faq-a-i\">Yes, genuinely. The standard version is free of charge in Google's own words, and it offers cross-platform event measurement, seven Explorations techniques including funnels and paths, native Google Ads integration, free raw export to BigQuery, and free predictive machine learning. If your job is to measure traffic and feed it into Google Ads, Google Analytics is a strong choice. This page is for anyone who wants their analytics to do more than tally, and to skip the cookie-consent overhead while doing it.<\/div><\/div>\n <\/div>\n <div class=\"faq-item\">\n <button class=\"faq-q\" type=\"button\" aria-expanded=\"false\">What does mandera do that Google Analytics does not?<svg class=\"faq-ico\" width=\"16\" height=\"16\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><polyline points=\"6 9 12 15 18 9\"\/><\/svg><\/button>\n <div class=\"faq-a\"><div class=\"faq-a-i\">Three things, plus a privacy posture. Click, scroll and mouse-movement heatmaps sit inside every page you track, just not something Google Analytics documents as a feature. Your SEO keyword rankings get pulled in automatically, week after week. And mandera's Agentic Engine builds your data into growth opportunities, strategies and ready-to-use content, a category Google places GA4 outside of, calling it a measurement product whose AI summarizes data rather than acting on it. On top of that, mandera uses no cookies and needs no consent banner.<\/div><\/div>\n <\/div>\n <div class=\"faq-item\">\n <button class=\"faq-q\" type=\"button\" aria-expanded=\"false\">What does Google Analytics do that mandera does not?<svg class=\"faq-ico\" width=\"16\" height=\"16\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><polyline points=\"6 9 12 15 18 9\"\/><\/svg><\/button>\n <div class=\"faq-a\"><div class=\"faq-a-i\">Several things, and they are real. Google Analytics measures apps as well as websites with one event model, integrates natively with Google Ads for conversions and remarketing, exports raw event data to BigQuery for free, and ships predictive machine learning for purchase, churn and revenue. If your work lives inside the Google advertising ecosystem, those integrations are hard to match. mandera is web analytics with a different mission: privacy by design, and an AI engine that acts on your data.<\/div><\/div>\n <\/div>\n <div class=\"faq-item\">\n <button class=\"faq-q\" type=\"button\" aria-expanded=\"false\">Can I run mandera and Google Analytics side by side?<svg class=\"faq-ico\" width=\"16\" height=\"16\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><polyline points=\"6 9 12 15 18 9\"\/><\/svg><\/button>\n <div class=\"faq-a\"><div class=\"faq-a-i\">Yes, without conflicts. Running both for a couple of weeks is the best way to compare. Expect small differences in absolute numbers, because the two tools define a visit differently and Google Analytics processes its full reports with some latency rather than in real time. What really matters is that the trends and the sources agree.<\/div><\/div>\n <\/div>\n <div class=\"faq-item\">\n <button class=\"faq-q\" type=\"button\" aria-expanded=\"false\">What happens to my Google Analytics history when I switch?<svg class=\"faq-ico\" width=\"16\" height=\"16\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><polyline points=\"6 9 12 15 18 9\"\/><\/svg><\/button>\n <div class=\"faq-a\"><div class=\"faq-a-i\">It stays exactly where it is. Switching to mandera does not touch, move or delete your Google Analytics data: your history remains in your Google Analytics account for as long as you keep it. mandera starts building its own record from the day you install it, so you begin a fresh history going forward, and running both in parallel for a while gives you an overlap to line the two up before you rely on mandera alone.<\/div><\/div>\n <\/div>\n <div class=\"faq-item\">\n <button class=\"faq-q\" type=\"button\" aria-expanded=\"false\">Does Google Analytics need a cookie consent banner?<svg class=\"faq-ico\" width=\"16\" height=\"16\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><polyline points=\"6 9 12 15 18 9\"\/><\/svg><\/button>\n <div class=\"faq-a\"><div class=\"faq-a-i\">Google's documentation states that GA4's tags use first-party cookies by default, and that it is the site owner's responsibility to understand the laws that affect them and to implement a consent banner or consent management platform where consent laws apply; its Consent Mode is designed to receive consent choices from such a banner. mandera, on the other hand, sets no cookies and gathers no personal data, so there's nothing to consent to and it needs no banner. Other services on your site, such as ad pixels, may still require consent regardless of which analytics you choose.<\/div><\/div>\n <\/div>\n <div class=\"faq-item\">\n <button class=\"faq-q\" type=\"button\" aria-expanded=\"false\">What is the GDPR situation with Google Analytics?<svg class=\"faq-ico\" width=\"16\" height=\"16\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><polyline points=\"6 9 12 15 18 9\"\/><\/svg><\/button>\n <div class=\"faq-a\"><div class=\"faq-a-i\">We report only facts, not a verdict. In 2022, before the EU-U.S. Data Privacy Framework existed, three EU data protection authorities ruled on specific websites' use of Google Analytics: the Austrian DSB (decision dated 22 December 2021), the French CNIL (10 February 2022) and the Italian Garante (decision dated 9 June 2022) each found that the website's use of Google Analytics breached the GDPR because data transferred to the US lacked an adequate level of protection. Since then, Google states that as of 1 September 2023 it relies on the EU-U.S. Data Privacy Framework for US transfers, whose adequacy decision the European Commission adopted on 10 July 2023. mandera avoids the question by design: no cookies, the IP dropped on arrival, no identifier, and data stored in Germany so it never leaves the EU. Whether GA4 fits your compliance standards is a decision for you and your own advisers.<\/div><\/div>\n <\/div>\n <\/div>\n <\/div><\/section>\n\n \n <section class=\"ctasec\"><div class=\"wrap center\">\n <h2 class=\"mandera-heading center\">See it on your own traffic<\/h2>\n <p class=\"lead mandera-body center\" style=\"margin-top:20px\">Subscribe to mandera and put the whole system to work on your growth. Your free trial includes 10 high-impact opportunities to get you started.<\/p>\n <a class=\"btn-outline\" href=\"https:\/\/www.mandera.ai\/pricing\/\">Start free trial<\/a>\n <\/div><\/section>\n\n <section style=\"padding-top:0\"><div class=\"wrap\">\n <p class=\"fnote\">Partial means the capability exists with a documented limit or condition: GA4's IP handling differs for EU\/CH\/UK versus other users\u00b2\u1d43; retention controls affect Explorations and funnels rather than aggregated reports\u00b3; predictive metrics require a minimum data volume\u2076; raw BigQuery export is free but capped and carries Google Cloud costs\u2078.<\/p>\n <p class=\"fnote\">Sources. \u00b9 GA4 cookie usage (support.google.com\/analytics\/answer\/11397207) \u00b7 \u00b2 \/ \u00b2\u1d43 EU-focused data and privacy (answer\/12017362) \u00b7 \u00b2\u1d47 IP usage for non-EU users (answer\/16871531) \u00b7 \u00b3 Data retention (answer\/7667196) \u00b7 \u2074 About events (answer\/9322688) \u00b7 \u2075 Get started with Explorations (answer\/7579450) \u00b7 \u2076 Predictive metrics (answer\/9846734) \u00b7 \u2077 Connect Google Ads (answer\/9379420) \u00b7 \u2078 BigQuery Export (answer\/9358801) \u00b7 \u2079 GA4 introduction and Intelligence (answer\/10089681, answer\/9356039) \u00b7 \u00b9\u2070 Set up the Google tag (developers.google.com\/tag-platform\/gtagjs\/install); Get started with Analytics (support.google.com\/analytics\/answer\/9306384) \u00b7 \u00b9\u00b9 Google Analytics product page and Analytics 360 (marketingplatform.google.com\/about\/analytics, support.google.com\/analytics\/answer\/14985986) \u00b7 \u00b9\u00b2 Introduction to user consent management (answer\/12329599) \u00b7 \u00b9\u00b3 Google international data transfers (business.safety.google\/adsdatatransfers); EU-U.S. DPF adequacy decision 10 July 2023 \u00b7 \u00b9\u2074 Austrian DSB decision, 22 December 2021 (noyb.eu) \u00b7 \u00b9\u2075 French CNIL, 10 February 2022 (cnil.fr) \u00b7 \u00b9\u2076 Italian Garante, 9 June 2022 (garanteprivacy.it) \u00b7 \u00b9\u2077 Data sampling (answer\/13331292) and Cardinality (answer\/12226705) \u00b7 \u00b9\u2078 Data freshness (answer\/11198161). Feature availability and limits may depend on plan.<\/p>\n <p class=\"stamp\" style=\"margin-top:14px\">Feature information verified on 14 June 2026, based on each provider's public documentation. Spotted something outdated? Point it out and we'll correct it.<br>Google, Google Analytics, GA4 and BigQuery are trademarks of Google LLC. mandera is not affiliated with Google.<\/p>\n <\/div><\/section>\n <\/div>\n <\/div>\n\n<\/div>\n\n<script>\nwindow.addEventListener('load', function () {\n var el = document.getElementById('mandera-funnel');\n if (el && window.initManderaFunnel) {\n var opts = {};\n var dz = el.getAttribute('data-default-zone'); if (dz) opts.defaultZone = dz;\n var ab = el.getAttribute('data-active-button'); if (ab) opts.activeButton = ab;\n window.initManderaFunnel(el, opts);\n }\n\n \/\/ Funnel-Links: auf die Marketing-URLs umschreiben (ohne \/product) + in neuem Tab \u00f6ffnen.\n \/\/ Slugs ggf. anpassen, falls die echten Seiten-URLs anders hei\u00dfen.\n (function () {\n var MAP = {\n 'analytics': 'https:\/\/www.mandera.ai\/analytics-suite\/',\n 'seo': 'https:\/\/www.mandera.ai\/seo-suite\/',\n 'context': 'https:\/\/www.mandera.ai\/context-suite\/',\n 'growth': 'https:\/\/www.mandera.ai\/growth-suite\/',\n 'agentic-engine': 'https:\/\/www.mandera.ai\/agentic-engine\/'\n };\n var root = document.getElementById('mandera-funnel');\n if (!root) return;\n function rewrite() {\n root.querySelectorAll('a[href]').forEach(function (a) {\n var m = (a.getAttribute('href') || '').match(\/\\\/product\\\/([a-z-]+)\/);\n if (m && MAP[m[1]]) {\n a.setAttribute('href', MAP[m[1]]);\n a.setAttribute('target', '_blank');\n a.setAttribute('rel', 'noopener noreferrer');\n }\n });\n }\n rewrite();\n [300, 800, 1500, 2500].forEach(function (t) { setTimeout(rewrite, t); });\n if (window.MutationObserver) new MutationObserver(rewrite).observe(root, { childList: true, subtree: true });\n })();\n\n \/\/ Counter count-up: animates each .num from 0 to its target when scrolled\n \/\/ into view. 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The standard version is free of charge in Google's own words, and it offers cross-platform event measurement, seven Explorations techniques including funnels and paths, native Google Ads integration, free raw export to BigQuery, and free predictive machine learning. If your job is to measure traffic and feed it into Google Ads, Google Analytics is a strong choice. This page is for anyone who wants their analytics to do more than tally, and to skip the cookie-consent overhead while doing it.\"}}, {\"@type\": \"Question\", \"name\": \"What does mandera do that Google Analytics does not?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"Three things, plus a privacy posture. Click, scroll and mouse-movement heatmaps sit inside every page you track, just not something Google Analytics documents as a feature. Your SEO keyword rankings get pulled in automatically, week after week. 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Switching to mandera does not touch, move or delete your Google Analytics data: your history remains in your Google Analytics account for as long as you keep it. mandera starts building its own record from the day you install it, so you begin a fresh history going forward, and running both in parallel for a while gives you an overlap to line the two up before you rely on mandera alone.\"}}, {\"@type\": \"Question\", \"name\": \"Does Google Analytics need a cookie consent banner?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"Google's documentation states that GA4's tags use first-party cookies by default, and that it is the site owner's responsibility to understand the laws that affect them and to implement a consent banner or consent management platform where consent laws apply; its Consent Mode is designed to receive consent choices from such a banner. mandera, on the other hand, sets no cookies and gathers no personal data, so there's nothing to consent to and it needs no banner. Other services on your site, such as ad pixels, may still require consent regardless of which analytics you choose.\"}}, {\"@type\": \"Question\", \"name\": \"What is the GDPR situation with Google Analytics?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"We report only facts, not a verdict. In 2022, before the EU-U.S. Data Privacy Framework existed, three EU data protection authorities ruled on specific websites' use of Google Analytics: the Austrian DSB (decision dated 22 December 2021), the French CNIL (10 February 2022) and the Italian Garante (decision dated 9 June 2022) each found that the website's use of Google Analytics breached the GDPR because data transferred to the US lacked an adequate level of protection. 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