{"id":923,"date":"2026-06-19T11:02:03","date_gmt":"2026-06-19T11:02:03","guid":{"rendered":"https:\/\/www.mandera.ai\/?page_id=923"},"modified":"2026-06-30T08:50:58","modified_gmt":"2026-06-30T08:50:58","slug":"about-us","status":"publish","type":"page","link":"https:\/\/www.mandera.ai\/it\/about-us\/","title":{"rendered":"About us"},"content":{"rendered":"<div class=\"oxy-container-923-1133 oxy-container\"><div class=\"bde-code-block-923-1131 bde-code-block\">\n\n  <!DOCTYPE html>\n<html lang=\"en\">\n<head>\n<meta charset=\"UTF-8\" \/>\n<meta name=\"viewport\" content=\"width=device-width, initial-scale=1.0\" \/>\n<title>About us: a short letter about why mandera exists<\/title>\n<meta property=\"og:title\" content=\"About us: a short letter about why mandera exists\" \/>\n<meta property=\"og:description\" content=\"mandera is built in Germany by a small team with one belief: data without direction is just noise. The story, the people and the principles behind the privacy-first growth system.\" \/>\n<meta property=\"og:type\" content=\"website\" \/>\n<meta name=\"description\" content=\"The story behind mandera: built in Germany over two years, founded on the observation that analytics tools show what happened but never say what to do. Meet the team and the beliefs.\" \/>\n\n<link rel=\"preconnect\" href=\"https:\/\/www.mandera.ai\">\n<link rel=\"stylesheet\" href=\"https:\/\/www.mandera.ai\/wp-content\/uploads\/oxygen\/font_styles\/custom_font_geist.css\">\n<link rel=\"stylesheet\" href=\"https:\/\/www.mandera.ai\/wp-content\/uploads\/oxygen\/css\/variables.css\">\n<link rel=\"stylesheet\" href=\"https:\/\/www.mandera.ai\/wp-content\/uploads\/mandera\/mandera-modules.css?v=4\">\n<script src=\"https:\/\/www.mandera.ai\/wp-content\/uploads\/mandera\/mandera-modules.js?v=4\" defer><\/script>\n\n<style>\n\n\/* \u2500\u2500 ALL page styles scoped under .mnd-page so nothing touches the host theme \u2500\u2500 *\/\n.mnd-page{\n  --ink:#171717; --body:#737373; --muted:#a3a3a3; --line:#e5e5e5;\n  --teal:#7BCFE5; --teal2:#5BA8B8; --violet:#b5bcec; --soft:#fafafa;\n  --spacing:0.25rem; \/* Tailwind-v4-Basis fixieren \u2192 Modul-Gr\u00f6\u00dfen rechnen korrekt *\/\n  --boxgap:77px; \/* vertical gap between the story boxes \u2014 try 50 \/ 64 \/ 77 *\/\n  font-family:-apple-system,BlinkMacSystemFont,\"Segoe UI\",Roboto,Helvetica,Arial,sans-serif;\n  color:var(--ink); background:#fff; line-height:1.6; font-weight:300;\n  -webkit-font-smoothing:antialiased; position:relative; overflow-x:clip;\n}\n\/* \/home-style header (static replica, scoped \u2014 no dependency on the engine CSS) *\/\n.mnd-page .mnav{position:absolute;top:0;left:50%;transform:translateX(-50%);width:100%;max-width:1280px;\n  display:flex;align-items:center;justify-content:space-between;padding:18px 32px;z-index:30}\n.mnd-page .mnav-logo{display:flex;align-items:center}\n.mnd-page .mnav-logo svg{width:44px;height:44px;display:block}\n\/* pill nav *\/\n.mnd-page .mnav-pills{display:flex;align-items:center;gap:2px;background:#f4f4f5;border-radius:999px;padding:4px}\n.mnd-page .mnav-pill{display:block;border-radius:999px;padding:8px 22px;font-size:14px;color:var(--body);\n  text-decoration:none;cursor:pointer;transition:color .2s,background .2s}\n.mnd-page .mnav-pill:hover{color:var(--ink)}\n.mnd-page .mnav-pill.on{background:#fff;color:var(--ink);box-shadow:0 1px 3px rgba(0,0,0,.08)}\n.mnd-page .mnav-pill-wrap{position:relative}\n\/* product dropdown (hover) *\/\n.mnd-page .mnav-dd{position:absolute;top:calc(100% + 16px);left:50%;transform:translateX(-50%) translateY(6px);\n  opacity:0;visibility:hidden;transition:opacity .2s,transform .2s;z-index:40}\n.mnd-page .mnav-pill-wrap:hover .mnav-dd{opacity:1;visibility:visible;transform:translateX(-50%) translateY(0)}\n.mnd-page .mnav-dd::before{content:\"\";position:absolute;top:-16px;left:0;right:0;height:16px} \/* hover bridge *\/\n.mnd-page .mnav-dd-card{background:#fff;border:1px solid var(--line);border-radius:18px;\n  box-shadow:0 14px 44px rgba(15,23,42,.12);padding:22px 26px;width:560px}\n.mnd-page .mnav-dd-meta{display:flex;justify-content:center;gap:30px;padding-bottom:14px}\n.mnd-page .mnav-dd a{color:var(--body);text-decoration:none;font-size:14px;transition:color .2s}\n.mnd-page .mnav-dd a:hover{color:var(--teal2)}\n.mnd-page .mnav-dd-sep{border:0;border-top:1px solid var(--line);margin:0 0 16px}\n.mnd-page .mnav-dd-cols{display:grid;grid-template-columns:1fr 1fr 1fr;gap:24px}\n.mnd-page .mnav-dd-col{display:flex;flex-direction:column;gap:10px}\n.mnd-page .mnav-dd-label{font-size:13px;letter-spacing:.1em;text-transform:uppercase;color:var(--muted);margin-bottom:3px}\n\/* right side *\/\n.mnd-page .mnav-right{display:flex;align-items:center;gap:18px}\n.mnd-page .mnav-signin{border:0;background:transparent;font-size:14px;color:var(--ink);cursor:pointer;font-family:inherit}\n.mnd-page .mnav-menu-wrap{position:relative}\n.mnd-page .mnav-menu{display:flex;flex-direction:column;gap:4px;border:0;background:transparent;cursor:pointer;padding:6px 2px}\n.mnd-page .mnav-menu span{display:block;width:20px;height:1.5px;background:var(--body);border-radius:2px}\n.mnd-page .mnav-menu-dd{position:absolute;top:calc(100% + 12px);right:0;opacity:0;visibility:hidden;transform:translateY(6px);\n  transition:opacity .2s,transform .2s;z-index:40;background:#fff;border:1px solid var(--line);border-radius:14px;\n  box-shadow:0 14px 44px rgba(15,23,42,.12);padding:10px;min-width:200px;display:flex;flex-direction:column}\n.mnd-page .mnav-menu-dd::before{content:\"\";position:absolute;top:-12px;left:0;right:0;height:12px}\n.mnd-page .mnav-menu-wrap:hover .mnav-menu-dd{opacity:1;visibility:visible;transform:translateY(0)}\n.mnd-page .mnav-menu-dd a{color:var(--body);text-decoration:none;font-size:14px;padding:8px 12px;border-radius:8px;transition:background .15s,color .15s}\n.mnd-page .mnav-menu-dd a:hover{background:#fafafa;color:var(--ink)}\n.mnd-page .mnav-menu-dd a.legal{color:var(--muted);font-size:13px}\n.mnd-page .mnav-lang{display:flex;gap:6px;padding:10px 12px 4px;border-top:1px solid var(--line);margin-top:6px}\n.mnd-page .mnav-lang button{border:1px solid var(--line);background:#fff;border-radius:8px;padding:4px 12px;font-size:13px;color:var(--body);cursor:pointer;font-family:inherit}\n.mnd-page .mnav-lang button.on{border-color:var(--teal);color:var(--ink)}\n@media(max-width:880px){.mnd-page .mnav-pills{display:none}}\n.mnd-page :where(*){box-sizing:border-box}            \/* border-box is harmless even inside modules *\/\n.mnd-page :where(h1,h2,h3,p,figure,ul,ol){margin:0}   \/* page-only tags; :where() = 0 specificity, never beats the bundle *\/\n.mnd-page .wrap{max-width:1280px;margin:0 auto;padding:0 24px}\n.mnd-page section{padding:120px 0}\n.mnd-page h1{font-size:46px;font-weight:200;line-height:1.1;letter-spacing:-.01em}\n.mnd-page h2{font-size:34px;font-weight:200;line-height:1.15;letter-spacing:-.01em}\n.mnd-page h3{font-size:22px;font-weight:300}\n.mnd-page p.lead{font-size:clamp(14px,1vw,16px) !important;font-weight:300;letter-spacing:.01em;line-height:1.8 !important;color:#171717;margin-top:24px;max-width:640px}\n.mnd-page p.body{font-size:clamp(14px,1vw,16px) !important;font-weight:300;letter-spacing:.01em;line-height:1.8 !important;color:#171717;margin-top:24px}\n.mnd-page .sumgrid .body:first-child{margin-top:0}\n\/* \u2500\u2500 Mandera Design System Classes (scoped, fallback values match --mandera-* tokens) \u2500\u2500 *\/\n.mnd-page .mandera-heading{font-size:clamp(28px,3.5vw,40px);font-weight:200;letter-spacing:-.02em;line-height:1.1;color:var(--ink);margin:0}\n.mnd-page .mandera-heading.mandera-heading--display{font-size:clamp(36px,4.5vw,56px);max-width:880px}\n.mnd-page .mandera-body{font-size:clamp(14px,1vw,16px);font-weight:300;letter-spacing:.01em;line-height:1.8;color:#171717}\n.mnd-page .center{text-align:center}\n.mnd-page .center p.lead{margin-left:auto;margin-right:auto}\n.mnd-page .soft{color:#171717;font-size:clamp(14px,1vw,16px) !important;font-weight:300;letter-spacing:.01em;line-height:1.8 !important;margin-top:10px;max-width:760px;margin-left:auto;margin-right:auto}\n\/* \u2500\u2500 HERO-SYSTEM (Vorlage f\u00fcr alle Produktseiten mit eingeschobener Grafik) \u2500\u2500\n   Sektion = 100vh (min-height sch\u00fctzt vor Stauchung). Das Modul ragt von unten\n   um --peek in die Sektion. Der Copy-Container (max 720px) wird im Raum\n   ZWISCHEN Header (--headerpad) und Modul-Oberkante zentriert \u2192\n   Abstand Header\u2192Container = Container\u2192Modul, dynamisch bei 2 oder 3 Zeilen.\n   --herogap = fester Mindestabstand oben+unten am Container (Kollisionsschutz). *\/\n.mnd-page{--peek:160px;--headerpad:80px;--herogap:56px}\n.mnd-page .hero{height:100vh;min-height:780px;display:flex;flex-direction:column;\n  padding:var(--headerpad) 0 var(--peek);text-align:center}\n.mnd-page .hero-center{flex:1;display:flex;flex-direction:column;justify-content:center;\n  align-items:center;min-height:0;padding:var(--herogap) 24px}\n.mnd-page .hero-copy{max-width:720px;margin:0 auto}\n.mnd-page .hero-copy p.lead{max-width:none}\n.mnd-page .hero-copy .mandera-heading--display{max-width:none}\n.mnd-page .hero h1{margin:0 auto}\n.mnd-page .hero p.lead{margin:34px auto 0;font-size:clamp(14px,1vw,16px) !important;font-weight:300;letter-spacing:.01em;line-height:1.8 !important;color:#171717}\n\/* main-chart box pokes UP into the hero by exactly --peek *\/\n.mnd-page .chartsection{padding:0 0 clamp(60px,10vw,120px);margin-top:calc(var(--peek) * -1);position:relative;z-index:5}\n.mnd-page .chartsection .modcard{padding:64px 40px}\n.mnd-page .chartcap{margin-top:28px;white-space:normal}\n\/* funnel heading overlaid lower in the funnel container, just above the logo *\/\n.mnd-page .funnelhead{position:absolute;top:13%;left:0;right:0;z-index:5;pointer-events:none}\n\/* Heading + Text im Funnel markierbar (Container bleibt klick-durchl\u00e4ssig zum Funnel) *\/\n.mnd-page .funnelhead h2,.mnd-page .funnelhead p{pointer-events:auto}\n\/* Funnel-Stages: nur Mobil\/Tablet (Engine-Labels dort nicht sichtbar), im unteren Funnel-Bereich \u00fcberlagert *\/\n.mnd-page .funnel-stages-m{display:none}\n@media(max-width:820px){\n  .mnd-page .funnel-stages-m{display:grid;grid-template-columns:1fr 1fr 1fr;gap:14px;\n    position:absolute;left:0;right:0;bottom:6%;z-index:5;max-width:720px;margin:0 auto;\n    padding:0 16px;text-align:center;pointer-events:none}\n  .mnd-page .funnel-stages-m .fstage-top{font-size:14px;color:var(--ink);border-top:1px solid var(--line);padding-top:12px;margin-bottom:8px}\n  .mnd-page .funnel-stages-m .fstage-items{font-size:13px;color:var(--muted);line-height:1.7}\n}\n\/* module embed slot \u2014 the module renders naked; the surrounding card is the frame *\/\n.mnd-page .embed{width:100%}\n.mnd-page mandera-module{display:block;width:100%}\n\/* Audience-Modul: interner Text auf Body-Farbe ziehen (Bundle-Override) *\/\n.mnd-page .mnd-aud-txt .blk p{color:#171717 !important}\n\/* summary: body left, bullets right *\/\n.mnd-page .sumgrid{display:grid;grid-template-columns:1.25fr 1fr;gap:72px;align-items:start;margin-top:32px}\n.mnd-page .blist{display:flex;flex-direction:column;gap:14px}\n.mnd-page .blist div{font-size:clamp(14px,1vw,16px) !important;font-weight:300;letter-spacing:.01em;line-height:1.8 !important;color:#171717;display:flex;gap:12px;align-items:flex-start}\n\/* teal dot bullet (matches the essentials list) \u2014 hides the \u2713 glyph via font-size:0 *\/\n.mnd-page .blist .ck{flex:0 0 auto;width:9px;height:9px;border-radius:999px;background:var(--teal);font-size:0;margin-top:8px}\n\/* counter *\/\n.mnd-page .counter{display:grid;grid-template-columns:repeat(4,1fr);gap:24px;text-align:center;padding:clamp(64px,9vw,100px) 0 0}\n.mnd-page .counter .num{font-size:52px;font-weight:200}\n.mnd-page .counter .lab{font-size:clamp(14px,1vw,16px);font-weight:300;letter-spacing:.01em;line-height:1.8;color:#171717;margin-top:4px}\n\/* boxed two-col story card: text left, module right.\n   Rechts WENIGER Padding (24 statt 40), weil die Module rechts eine interne Zahlen-Spalte\n   reservieren \u2192 so r\u00fcckt das Chart nach au\u00dfen und die Box wirkt links\/rechts ausgeglichen.\n   Gilt nur auf Desktop \u2014 die Mobile-Media-Queries setzen wieder symmetrisches Padding. *\/\n.mnd-page .storycard{border:1px solid var(--line);border-radius:24px;background:#fff;padding:64px 24px 64px 40px;margin-top:var(--boxgap)}\n.mnd-page .storycard:first-child{margin-top:0}\n.mnd-page .row{display:grid;grid-template-columns:1fr 1.1fr;gap:48px;align-items:start}\n\/* Nur Sources\/Pages-Module: H\u00f6he an Inhalt anpassen + KEIN internes Card-Padding\n   (sonst wirkt die Box rechts\/innen breiter gepolstert als links beim Text) *\/\n.mnd-page .storycard .embed [data-slot=\"card\"]{height:auto !important;padding:0 !important;min-height:300px !important}\n.mnd-page .storycard .embed [data-slot=\"card-content\"],\n.mnd-page .storycard .embed [data-slot=\"card-content\"] > *{padding-left:0 !important;padding-right:0 !important}\n.mnd-page .storycard .embed [data-slot=\"card-content\"]{padding:0 !important}\n\/* Module in Boxen: einheitliche Mindesth\u00f6he \u2192 luftigeres, gleichm\u00e4\u00dfiges Bild *\/\n.mnd-page .modcard [data-slot=\"card\"]{min-height:300px !important}\n\/* drop the module's own header (Pages all\/saved pill) so Sources + Pages match *\/\n.mnd-page .storycard .embed [data-slot=\"card-header\"]{display:none !important}\n.mnd-page .deflist{margin-top:16px}\n.mnd-page .deflist div{font-size:14px;color:var(--body);margin:7px 0}\n.mnd-page .deflist b{color:var(--ink);font-weight:500}\n\/* full-width module card: heading left + text right, module full-width below *\/\n.mnd-page .modcard{border:1px solid var(--line);border-radius:24px;background:#fff;padding:64px 40px;margin-top:var(--boxgap)}\n.mnd-page .modhead{display:grid;grid-template-columns:1fr 1.5fr;gap:48px;align-items:start}\n.mnd-page .modhead p{font-size:clamp(14px,1vw,16px) !important;font-weight:300;letter-spacing:.01em;line-height:1.8 !important;color:#171717;margin:0}\n.mnd-page .modembed{margin-top:26px}\n\/* user-flow box: zero side padding so the sankey gets the full box width\n   (needs >1020px) and stops scrolling horizontally; heading keeps its inset *\/\n.mnd-page .modcard.ufcard{padding:0}\n.mnd-page .modcard.ufcard .modhead{padding:48px 40px 0}\n.mnd-page .modcard.ufcard .modembed{margin-top:18px}\n\/* climax \u2014 static \"ask mandera\" demo (no live module yet) *\/\n.mnd-page .demo{margin-top:30px;border:1px solid var(--line);border-radius:20px;background:var(--soft);padding:28px 30px;max-width:760px}\n.mnd-page .bubble-q{display:inline-block;background:#fff;border:1px solid var(--line);border-radius:16px 16px 16px 4px;padding:10px 16px;font-size:14px;color:var(--ink)}\n.mnd-page .bubble-a{margin-top:16px;font-size:14px;color:var(--body)}\n.mnd-page .opp{margin-top:16px;display:inline-flex;align-items:center;gap:8px;background:#fff;border:1px solid var(--line);border-radius:999px;padding:8px 16px;font-size:14px;color:var(--ink)}\n.mnd-page .opp .dot{width:8px;height:8px;border-radius:999px;background:linear-gradient(90deg,var(--teal),var(--violet))}\n\/* more features grid *\/\n.mnd-page .feat{display:grid;grid-template-columns:1fr 1fr;gap:34px 64px;margin:24px auto 0;max-width:900px}\n.mnd-page .feat .it{position:relative;padding-left:22px}\n.mnd-page .feat .it::before{content:\"\";position:absolute;left:0;top:7px;width:9px;height:9px;border-radius:999px;background:var(--teal)}\n.mnd-page .feat .it b{display:block;color:var(--ink);font-weight:500;font-size:clamp(14px,1vw,16px)}\n.mnd-page .feat .it span{display:block;font-size:clamp(14px,1vw,16px);font-weight:300;letter-spacing:.01em;line-height:1.8;color:#171717;margin-top:5px}\n\/* FAQ \u2014 Div-Akkordeon (Inhalt immer im DOM \u2192 grid-rows animiert zuverl\u00e4ssig, crawlbar) *\/\n.mnd-page .faq{max-width:860px;margin:0 auto}\n.mnd-page .faq-item{border-bottom:1px solid var(--line)}\n.mnd-page .faq-q{display:flex;justify-content:space-between;align-items:flex-start;gap:24px;width:100%;\n  padding:18px 0;font-family:inherit;font-size:16px;color:var(--ink);font-weight:300;cursor:pointer;\n  background:none;border:0;text-align:left;transition:color .2s var(--mandera-ease-out,ease)}\n\/* subtiles Hover\/Active-Feedback *\/\n.mnd-page .faq-q:hover{color:var(--teal)}\n.mnd-page .faq-q:hover .faq-ico{color:var(--teal)}\n.mnd-page .faq-item.open .faq-q{color:var(--teal)}\n\/* Inline-SVG-Pfeil im Markup \u2014 kein Font, \u00fcberall sichtbar, per currentColor f\u00e4rbbar *\/\n.mnd-page .faq-q .faq-ico{flex-shrink:0;display:block;width:16px;height:16px;margin-top:3px;color:var(--muted);stroke:currentColor;fill:none;transition:transform .3s cubic-bezier(.4,0,.2,1),color .2s ease}\n.mnd-page .faq-item.open .faq-q .faq-ico{transform:rotate(180deg);color:var(--teal)}\n\/* Accordion via grid-template-rows (rein CSS, ruckelfrei, kein H\u00f6hen-Messen) *\/\n.mnd-page .faq .faq-a{display:grid;grid-template-rows:minmax(0,0fr);overflow:hidden;transition:grid-template-rows .35s cubic-bezier(.4,0,.2,1)}\n.mnd-page .faq-item.open .faq-a{grid-template-rows:minmax(0,1fr)}\n.mnd-page .faq .faq-a-i{overflow:hidden;min-height:0;font-size:clamp(14px,1vw,16px);color:#171717;padding:0 0 18px;max-width:740px}\n.mnd-page .faq-item.open .faq-a-i{padding-top:0}\n.mnd-page .faq a{color:var(--teal2);text-decoration:none}\n\/* cta *\/\n.mnd-page .cta{background:var(--soft);border-radius:24px;padding:64px 24px;text-align:center}\n.mnd-page .btn{display:inline-block;margin-top:22px;background:linear-gradient(90deg,#7bcfe5,#99c4e0);\n  color:#fff;border-radius:999px;padding:13px 30px;font-size:14px;font-weight:500;text-decoration:none}\n\/* CTA-Sektion: bricht bewusst das Standard-Section-Padding \u2014\n   min 50vh, Inhalt vertikal zentriert. Unten DOPPELTES Padding (240), weil oben\n   das FAQ-Section-Padding (120) + CTA-top (120) = 240 stehen \u2192 Abstand FAQ\u2194CTA = CTA\u2194Footer.\n   Auf kleinen Screens nur fixes Padding (kein vh). *\/\n.mnd-page .ctasec{min-height:50vh;display:flex;flex-direction:column;justify-content:center;padding:120px 0 240px}\n\/* outline CTA button (matches the design) *\/\n.mnd-page .btn-outline{display:inline-block;margin-top:32px;border:1px solid var(--line);color:var(--ink);\n  background:rgba(255,255,255,.7);border-radius:999px;padding:9px 22px;font-size:14px;text-decoration:none;\n  transition:border-color .2s,box-shadow .2s}\n.mnd-page .btn-outline:hover{border-color:var(--teal);box-shadow:0 3px 14px rgba(123,207,229,.20)}\n\/* particle background layer: a <mandera-module name=\"mandera-particles\"> sits behind a section *\/\n.mnd-page .pbg-wrap{position:relative}\n.mnd-page .pbg{position:absolute;inset:0;z-index:0;pointer-events:none}\n\/* FAQ\/CTA-Partikel nur leicht zur\u00fcckgenommen \u2014 sonst wie der Hero *\/\n.mnd-page .pbg--soft{opacity:.75}\n\/* Funnel-Labels (suite-Namen, input\/compute\/output) durchg\u00e4ngig klein *\/\n.mnd-page #mandera-funnel, .mnd-page #mandera-funnel *{text-transform:lowercase !important}\n.mnd-page .pbg-content{position:relative;z-index:1}\n\/* \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 MOBILE \/ TABLET \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 *\/\n@media(max-width:820px){\n  \/* less vertical air, tighter side gutter so content gets more width *\/\n  .mnd-page{--boxgap:44px}\n  .mnd-page section{padding:80px 0}\n  .mnd-page .wrap{padding:0 16px}\n  \/* stack every two-col grid *\/\n  .mnd-page .sumgrid,.mnd-page .row,.mnd-page .modhead,.mnd-page .feat,.mnd-page 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CTA: auf kleinen Screens fixes Padding statt 80vh-Zentrierung *\/\n  .mnd-page .ctasec{min-height:0;padding:80px 0 160px}\n  \/* funnel heading: a touch higher + readable on narrow screens *\/\n  .mnd-page .funnelhead{top:9%}\n  .mnd-page #mandera-funnel{min-height:680px !important;height:80vh !important}\n  \/* Funnel-Logo auf Mobil etwas verkleinern (Engine rendert .mh-glowing-logo zentriert) *\/\n  .mnd-page #mandera-funnel .mh-glowing-logo{transform:scale(.7);transform-origin:center center}\n}\n\/* \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 SMALL PHONES \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 *\/\n@media(max-width:480px){\n  .mnd-page .wrap{padding:0 13px}\n  .mnd-page section{padding:60px 0}\n  .mnd-page h1{font-size:29px}\n  .mnd-page h2{font-size:24px}\n  \/* boxes: vertikal luftig, seitlich knapp damit Charts atmen *\/\n  .mnd-page .storycard,.mnd-page .modcard{padding:32px 14px;border-radius:18px}\n  .mnd-page .modcard.ufcard .modhead{padding:32px 14px 0}\n  .mnd-page .cta{padding:40px 14px;border-radius:18px}\n  .mnd-page .counter .num{font-size:34px}\n  .mnd-page{--peek:90px;--headerpad:64px;--herogap:32px}\n  .mnd-page .hero{min-height:560px}\n  .mnd-page .ctasec{padding:60px 0 120px}\n}\n\n\/* \u2500\u2500 Robustheits-Guards: Partikel-Canvas darf NIE die Seitenbreite treiben \u2500\u2500 *\/\n.mnd-page{overflow-x:clip}\n.mnd-page .pbg{position:absolute;inset:0;z-index:0;pointer-events:none;overflow:hidden;display:block;width:100%}\n.mnd-page .pbg canvas{width:100% !important;height:100% !important}\n\n\/* Text-Karten: h3 volle Breite, darunter zwei Textspalten (Muster Compare-Seite) *\/\n.mnd-page .tcols{display:grid;grid-template-columns:1fr 1fr;gap:48px;margin-top:22px;align-items:start}\n@media(max-width:820px){.mnd-page .tcols{grid-template-columns:1fr;gap:16px}}\n\n\/* Founder: Portr\u00e4t + Text, Token-basiert, Radius wie Karten *\/\n.mnd-page .founder{display:grid;grid-template-columns:260px 1fr;gap:48px;align-items:start;margin-top:22px}\n.mnd-page .founder img{width:100%;height:auto;display:block;border-radius:var(--mandera-radius-lg,16px)}\n@media(max-width:820px){.mnd-page .founder{grid-template-columns:1fr;gap:24px}.mnd-page .founder img{max-width:260px}}\n<\/style>\n<\/head>\n<body>\n\n<div class=\"mnd-page\">\n\n  <div class=\"pbg-wrap\">\n    <mandera-module name=\"mandera-particles\" class=\"pbg\"><\/mandera-module>\n    <div class=\"pbg-content\">\n      <section style=\"padding-top:170px\"><div class=\"wrap\">\n        <div style=\"max-width:720px;margin:0 auto\">\n          <h1 class=\"mandera-heading\">A short letter about why mandera exists<\/h1>\n          <p class=\"lead mandera-body\" style=\"margin-top:34px\">For the better part of a decade, I sat in meetings that ended the same way.<\/p>\n          <p class=\"body mandera-body\">I ran a marketing consultancy. My clients were never short of data: traffic numbers, conversion rates, rankings, a dashboard for every channel. The meetings were full of charts. And toward the end, someone would always ask the only question that mattered: <em>so what do we actually do?<\/em> The tools had no answer. They showed, in great detail, what had happened, and stopped precisely where decisions begin. After watching team after team pay for serious measurement and still feel lost, I stopped believing that better reporting would ever close the gap. The gap sits between observation and action, and no chart crosses it on its own.<\/p>\n          <p class=\"body mandera-body\">So we started building, and we made a choice that felt almost old-fashioned: no minimum viable product, no iterating in public. We spent two years building the complete system before putting it in front of anyone. Two years is a long time to say very little, but the question from those meetings could not be answered with one more feature. An analytics suite that measures without touching personal data. An SEO suite that retrieves your rankings on its own. A context suite that learns what your business is about. And a growth suite, where an agentic engine reads all of it and answers the meeting question: here is the opportunity, here is the strategy, here is the content.<\/p>\n          <p class=\"body mandera-body\">It took a particular team to make that hold up. mandera is built by marketers who spent years inside the problem this letter describes, and engineers who made sure the answer holds up in production. Deciding what to refuse took as much discipline as deciding what to build. mandera sets no cookies and shows no consent banner: the IP address is dropped the moment a request arrives, and no identifier ever exists. We do not record sessions or watch individual visitors; aggregated patterns tell the engine everything it needs.<\/p>\n          <p class=\"body mandera-body\">Four beliefs sit underneath all of this. The point of data is the decision it enables: that is why the engine answers the meeting question instead of drawing another chart. Privacy is a feature we design for from the first line of code, which is why the IP address dies on arrival. AI should surface what matters before you think to ask for it. And simplicity requires discipline: the two quiet years were mostly spent making a powerful system feel effortless. We argue about plenty of things internally. These four are settled.<\/p>\n        <\/div>\n      <\/div><\/section>\n    <\/div>\n  <\/div>\n\n  <section style=\"padding-top:0\"><div class=\"wrap\">\n    <div class=\"storycard\" style=\"padding:64px 40px\">\n      <h3>Where your data lives<\/h3>\n      <div class=\"sumgrid\">\n        <div>\n          <p class=\"body mandera-body\" style=\"margin-top:0\">We chose every layer of the stack so that your data stays in Europe: the servers, the processing, and the AI itself. We mention Germany less as an address than as a temperament: build compliance into the architecture rather than the paperwork, and make only the promises you can keep on infrastructure you can point to.<\/p>\n        <\/div>\n        <div class=\"blist\">\n          <div><span class=\"ck\">\u2713<\/span> Built and operated by mandera Software GmbH in Germany<\/div>\n          <div><span class=\"ck\">\u2713<\/span> Data stored and processed on Hetzner servers in Germany<\/div>\n          <div><span class=\"ck\">\u2713<\/span> AI on Mistral Large 3, the flagship model of the French AI company Mistral, hosted in the EU<\/div>\n          <div><span class=\"ck\">\u2713<\/span> Zero retention, never trained on customer data, GDPR compliant by design<\/div>\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/div><\/section>\n\n  <section style=\"padding-top:0\"><div class=\"wrap\">\n    <div style=\"max-width:880px;margin:0 auto\">\n      <div class=\"founder\">\n        <!-- FOUNDER-IMG: src nach Upload in die mandera.ai-Mediathek anpassen -->\n        <img decoding=\"async\" src=\"https:\/\/www.mandera.ai\/wp-content\/uploads\/2026\/06\/Fabian_Aldinger_1-1.jpg\" alt=\"Fabian Aldinger, founder of mandera\" loading=\"lazy\" \/>\n        <div>\n          <p class=\"body mandera-body\" style=\"margin-top:0\">Fabian Aldinger<br>Founder, mandera Software GmbH<\/p>\n          <p class=\"body mandera-body\">M.Sc. Marketing, 10+ years in Marketing and Technology<\/p>\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/div><\/section>\n\n  <div class=\"pbg-wrap\">\n  <mandera-module name=\"mandera-particles\" class=\"pbg pbg--soft\"><\/mandera-module>\n  <div class=\"pbg-content\">\n  <section class=\"ctasec\"><div class=\"wrap center\">\n    <h2 class=\"mandera-heading center\">The proof is on your own site, not this page<\/h2>\n    <p class=\"lead mandera-body center\" style=\"margin-top:20px\">Subscribe to mandera and put it to work on your own data. Your free trial includes 10 high-impact opportunities, found in your site, so you can judge the system by what it finds.<\/p>\n    <a class=\"btn-outline\" href=\"https:\/\/www.mandera.ai\/pricing\/\">Start free trial<\/a>\n  <\/div><\/section>\n  <\/div>\n  <\/div>\n\n<\/div>\n\n<script type=\"application\/ld+json\">{\"@context\": \"https:\/\/schema.org\", \"@type\": \"AboutPage\", \"mainEntity\": {\"@type\": \"Organization\", \"name\": \"mandera\", \"url\": \"https:\/\/www.mandera.ai\/\", \"foundingLocation\": {\"@type\": \"Place\", \"address\": {\"@type\": \"PostalAddress\", \"addressCountry\": \"DE\"}}, \"founder\": {\"@type\": \"Person\", \"name\": \"Fabian Aldinger\"}, \"description\": \"Privacy-first analytics and growth system built in Germany: analytics, SEO rankings, heatmaps and an agentic AI engine that turns data into growth opportunities, strategies and content.\"}}<\/script>\n<\/body>\n<\/html>\n\n\n\n\n\n\n\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>About us: a short letter about why mandera exists A short letter about why mandera exists For the better part of a decade, I sat in meetings that ended the same way. 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